If you look up the term “brand image” here s synopsis of what you’ll find....
brand image; a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
One of the areas that all businesses large, medium or small from every industry fail when it comes to brand image, is their “telephone on hold brand image”…
It’s true, no one likes being put on hold for very long, but when being forced to endure listening to bad music while waiting on hold is truly adding insult to injury. A few minutes of being assaulted with elevator music versions of easy-listening hits from a bygone era can get on the nerves of even your best customers.
Your choice of Music On Hold should communicate the values of your business and let callers know that their business is important to you.
Just as important is adding on hold messages as it allows you to speak directly to your callers and promote the products and services you offer. It’s also an opportunity to inform callers of upcoming sales or company news and to present a professional image.
Of course, there are a few songs that, under any circumstance, you wouldn’t want your customers to hear while they’re holding.
Here’s a list of songs that you don’t want on your music on-hold playlist.
Are there other songs you’d add to this list? Share them with us on our facebook page.
1. Hold On – Wilson Phillips
Asking your customers to ‘hold on for just one more day’ is never a good idea.
2. The Waiting – Tom Petty
The waiting is the hardest part is not what you want your customers to be thinking!
3. Telephone – Lady Gaga and Beyonce Knowles
While it may be cool for Gaga to be hittin’ the Bub in the Club, the song telephone’s lyrics continuously ask the listener to ‘stop calling’, this is not such a good idea for your business.
4. Don’t Call Us, We’ll Call You – Sugarloaf
This upbeat hit from the 1970s although undeniably catchy, it’s probably not the most customer-friendly song.
5. Shop Around – The Miracles
This classic was named one of Rolling Stone’s 500 Greatest Songs of All Time. However, you don’t need your customers taking Smokey Robinson’s advice, so this one is better left for after hours listening.