What is it that makes some on hold message ads sparkle and others fall flat? At On Hold Inc, we like to call it the ABC’s of effective on hold script copy.
A=attention, B=branding and C=communication.
Attention - make sure your ad contains an attention trigger, allowing you to bring in some real potential buyers
Branding - Your branding should be obvious and consistent, so you can create awareness for your business.
Communicate - The on hold message script should clearly communicate what your business or product offering is about, in other words, sell the sizzle, not the steak.
On Hold message copy writing is a kind of sales pitch that promotes a product or service. The promotion of a product or service holds immense importance when it comes to the sustainability and profitability of a business. Through creative and informative on hold script writing, one can grab the attention of callers about the products or services offered by the company. A successful music on hold & message marketing plan relies heavily on the pulling-power of the on hold message script. Writing results-oriented ad copy is difficult, as it must appeal to, entice, and convince callers to take action.
At On Hold Inc our team of copywriters are never at a loss for words. Our creative writing team consists of talented writers who rise to the challenge of speaking your business, every day. It takes skill, experience and an in-depth understanding of business, branding and the on-hold marketing medium to write copy that jumps off the page to engage your callers in a direct, informative and entertaining way. Our copywriters put their creativity to work to ensure the voice of your business is distinct and consistent. This enables your custom on-hold messaging campaign to generate positive results. Our writers turn your simple list of attributes into a thought-provoking presentation for your callers.
Some key elements to be considered in your on hold message script are:
• attractive benefits
• features
• strong guarantees
• asking or answering questions
• proof of benefits offered
• deadlines to order
• free trials
Remember that the purpose of custom music on hold & messages is to help your business:
• Increase sales, products or service
• Inform and educate the client
• Enhance your brand image and customer satisfaction
• Entertain and engage the client
It’s easy for On Hold Inc to be the voice of your business, because we know how. If you’ve been considering a professional music on hold & message system for your business, then we encourage you to take advantage of our risk free on hold system trial offer. We’ll write it, produce it and let you audition your custom on hold messages before making a purchasing commitment.