Writing promotional material is easy when you're big and well-known, but what do you write if you're new and small? Fear not: Our professional copywriters can get it “write” when it comes to creating irresistible on hold message script copy, so your small-medium sized business can compete with the big boys. Our seasoned copywriters have created all types of on hold message ads, for all types of companies, in all types of industry. You can say “we’re well versed”.
Forget cookie-cutter on hold messages, they just don’t cut the mustard anymore. Consumers have grown tired of hearing how important their call is to only either have a bad caller experience, or be frustrated by “long” hold times. On Hold advertising is no different than any other form of advertising. In order for it to be successful it needs to be engaging, motivating, compelling and convincing!
While we don’t want to give away the recipe for our “secret sauce”, we will share with you a few tips on how our copywriters create irresistible on hold message ads. If you’re a new business or small business, our creative, experienced copywriters can perform magic with the use of dynamic words that will describe your company and its services—words which will make you sound solid and worthy of serious consideration by potential clients.
1. If you're new, you can't say your product or service "appeals to many" but you might say it is: satisfying, memorable, unforgettable, pleasing, perfect, inviting, one of a kind, unique.
2. Instead of "older", try: genuine, the real thing, true, the original... , the one and only, actual, backed by...
3. Just because your business isn't "big", doesn't mean your scope of services, line of products or commitment to customer service isn't big. Try these words to suggest size: sizable, huge, a feast of ..., a host of ..., a wealth of..., boundless, substantial, voluminous, unlimited, a multitude of. . .
4. You may not have offices in every state which makes you less "convenient" than the competition, but there are other ways to describe your availability and commitment to service: right at your fingertips, fits your schedule, accessible, ready to go anywhere you are, We're flexible when it comes to..., whenever you want it, wherever you need it, It's there when you need it.
5. If you can't say you're "better known", try: distinguished, respected, prestigious, premier, accomplished, notable, noteworthy, of high repute, outstanding, recommended by more, flourishing, chosen by, in demand, the area's leading..., preferred by more..., endorsed by..., approved by..., bought by...
6. If you're new, you probably aren't very "experienced," so try: talented, qualified, accomplished, pioneers in ..., mastery of...., talent for..., flair for ..., skilled, well-versed in..., capable, competent, our strong suit, ... is our specialty.
7. Rather than saying you're "new", try: innovative, state-of-the-art, groundbreaking, trail blazing, bold, revolutionary, a fresh approach, latest technology, designed for today's ... , for tomorrow's needs, unprecedented.
8. "Long-standing" and "time-tested"—as used by your competition—sounds very inviting; but so does: practical, reliable, reinforced, laboratory tested, carefully tested, research shows, dependable, stands up to ..., durable, functional, trusted, top credentials, quality controlled, rigorous standards, stable, secure, firm, in good standing, the leader in, selective, competitive, discriminating ...
9. If you don't have impressive numbers and percentages to prove your claims, then stick with adjectives that will describe the expected results: Makes the difference, You can count on... , prevents, reduces, raises, lowers, cuts down on, revitalizes, restores, maintains, provides, improves, never lets up, produces, delivers, cuts through…….
10. We make sure to include descriptive phrases in your on hold marketing materials that will enhance your image, build your reputation, and set you apart from the competition: Out total commitment to..., We're dedicated, to..., We demand excellence..., Here are just a few of our clients:, We offer the added advantage of ..., Who you buy from can be just as important as what you buy and here's why ..., We don't play games when it comes to ...
So, there you have it! At On Hold Inc, we specialize in creating results-oriented on hold messages with a refreshing approach, distinctive style and dedication that is unprecedented. No other On Hold Message provider... even comes close.