“Online video is one of the most affordable marketing tools around, and can be among the most effective,” according to an article published by The New York Times. With videos becoming one of the primary tools to effectively market your business online, there is a 100% guarantee according to REELSEO that your small business will get noticed if you use it. Moreover, if your web video production is made creatively and effectively, chances are great that your business will show up in specific searches where your competitors won’t.
Nowadays, more and more local companies as well as small businesses are using online video to get their products and services out there. Statistics show that using videos boosts online visibility and rouses more viewers to action, compared to using plain text and images. One example is the BIA Kelsey Group, which recorded more participation from users that watched a specific video, with clicks ranging from 30–40% and phone inquiries increasing by 16–20%.
Another example is Direct.com, which sells replacement parts for mobile services. They said that using online video to market their services has decreased the number of consumer queries they receive by 50%, thus giving time for employees to concentrate more on other projects and less on customer service.
Here are other small companies that use online video marketing:
CEILUME: This company, a producer of vinyl ceiling tiles, uses videos to showcase its products as well as guide users in making critical decisions when choosing among the different types and styles of ceiling tiles available. Ceilume has also put up a series of Q&A videos, which has proven to be a success among customers.
BBQGUYS.com: They sell grills as well as grilling equipment online. BBQ Guys’ videos include grill demos and grilling recipes by famous celebrity chefs from New Orleans—the company’s hometown. More than just selling products, they use videos to provide tips and advice, making BBQguys.com the grilling authority for their many customers and viewers.
GoPro.com: This company specializes in making and selling HD cameras geared toward extreme sports enthusiasts. They use video differently by asking users and customers to upload footage they’ve caught using GoPro. As a result, a lot of customers participated, which paved the way for the creation of over a hundred videos generating more than 24 million views.
Why is a Video Best for YOUR BUSINESS?
Did you know that most search engines now display more videos in their results? Yes, these new search algorithms put more priority on video, which gives you considerable opportunity to increase your business’s prominence in search results.
As a matter of fact, Forrester Research recently conducted a study on the probability of videos appearing on the first page of search engine results. The experiment showed that there is approximately an 11,000-to-1 chance of videos appearing in the most sought-after first page on Google results, in comparison to text and images, which have a 500,000-to-1 chance of appearing in first page. In other words, YOUR video has a 50 times better chance of being on top of the searches compared to just text or images.
Adding videos to your website will guarantee higher sales and can help generate more leads for your small business. Plus today's mobile devices (smartphones, tablets, etc) allows you to appeal to another who new audience of prospects. And, a with custom produced website video, and with more than 300 video sharing sites like youtube, hulu, dailymotion, Viddler, Megavideo, yahoo video, Vimeo and many others, Who knows, you just might become the next success story just by utilizing video marketing.