Did you know that the telephone is an essential tool for businesses? Sure, you knew this because it is a well-known fact. No business can function without the telephone – end of discussion. But did you realize that your business phone can be converted to a money-making tool? Now we’re talking.
Using on-hold messages has always been part of most success stories in businesses from different industries. However, the need to share its efficiency to the rest of the world have been the most challenging task because companies still don’t see the point of getting an on-hold messaging service. Since we value your success, we think it is necessary to share this great news. Here are three reasons why your telephone can make more money by using on-hold messages.
Because on-hold messages keep them occupied
When a customer calls your company, it is normal that some of them have to be placed on-hold for some time. However, if your company doesn’t have a message on hold, you might be taking a risk of losing your valuable caller. Even Worse, They may never call back.
Simply put, while your customer is waiting for an agent to attend to their needs, it is your responsibility to make their wait worthwhile, this is achieved easily by playing music in the background coupled with short on-hold message that will keep them busy. On-hold messaging helps the customers become familiar with your business and your services. You can introduce new offers and remind them again about your brand and what you have to offer.
Think about it.You are lucky enough when the caller needs something from you badly because they will surely call you back. However, when they feel neglected after making the call, then you can kiss that sale goodbye.
Because on-hold messages represent you
Your message on-hold serves as your brand’s image and if you are using bad audio, then callers may think that it is directly proportional to what your company has to offer. The adage, “People only remember the bad things” also applies to on-hold messages. You don’t want to be remembered for having a bad message on-hold, right?
Now before you start coming up with ideas on how to put the right audio, here are the things that you shouldn’t have as music on-hold:
1) FM stations as hold music – The quality is sometimes not good, especially for inbound calls. As a result, callers get annoyed with it and drop the call. Aside from quality, there is a great chance that the station is playing infomercials from your competitors.
2) Playing music that you do not own is illegal – They have serious punishments for simply using music or sound without permission.Using your favorite song is off-limits.
3) Connecting your MP3 player or ipod to your telephone system's hold feature – Bad idea. Remember that you have to consider the callers’ type of music. Although some may like your taste of music, it might not be that appealing to the rest.
Because on-hold messages increase sales
Besides aiding businesses in reducing caller hang-ups, and keeping callers on the line longer giving you the opportunity to serve them -- on hold marketing has also proven to increase sales of product/service offerings mentioned on hold.
Here are the reported facts to back up message on hold benefits:
"With On hold messages, Businesses experience a 20% increase in requests for additional products and services mentioned on hold" – GlobalComm
"Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..." – Call Center Magazine
"88% of callers prefer on hold messages vs dead silence or radio"– MaxiMarketing
So what should you do when it comes to your company’s hold time? Don’t fail to capitalize on this tremendous marketing opportunity. Anything other than on hold messaging seems to fail when it comes to caller hold time. An on-hold message system is one of the most genius innovations. Why? It’s like killing two birds with one stone. It improves the caller experience, and at the same time is it the most highly targeted marketing you’re your business. Advertising On-hold messages are the best thing that has ever happened to hold time!
Still not convinced? Then hear for yourself what your brand can sound like with our risk free on hold system trial. Your desired results are guaranteed.