Like most industries, HVAC contractors have felt the challenges of today’s economic woes, however many of our HVAC contractor clients realize they have a distinct advantage to entice customers to still spend money. How? When the government instituted the Federal tax credit (which expires in December 2010) for homeowners who upgrade their tired, old, energy guzzling hvac systems to today’s more energy efficient systems, HVAC contractors were able to use their on hold messaging system to reinforce information about this valuable tax credit that would save homeowners money. Additionally there are also manufacturer rebates, as well as many local area utility companies also contributing rebates for customers who upgrade to more energy efficient systems as well. Most homeowners did not know about these tax credits and rebate incentives, so companies started telling customers about this while they waited on hold through their on hold messaging system. Once consumers realized that upgrading to newer, high efficiency systems would cost less, give them a Federal tax credit, help preserve our precious energy resources and save them even further by reducing energy bills, they were willing spend money now to save now and reduce their energy costs now and in the future.
To further help struggling HVAC contractors, many of them began to heavily promote their service agreements on their telephone on hold message system. Why? Well consumers know that there’s nothing worse to have a brutally hot day, and have you’re a/c system not working, or freezing cold winter nights with no heat. We’ve all been there at some point, no heat or a/c, service needed in an emergency or middle of the night, etc. During peak seasonal periods often times it can be difficult to find a HVAC contractor that can come to your beckon call when you need it, or if so you may pay through the nose to have that happen. However, these maintenance agreements can provide peace of mind by allowing the consumer to receive priority service. But wait, there’s even more selling points. Typically HVAC contractor clients who are on a service agreement also receive discounts on service and repairs, plus the company also performs routine maintenance to help prevent minor repairs from turning into major problems, and this is all covered by your service agreement. It’s like having a comfort insurance policy and you never have to worry. This just makes sense, and that’s exactly how consumers view it. This is a revenue generating machine for HVAC contractors, and so through effective promotion it helps to generate revenue, especially during slower economic periods.
HVAC clients also realized that during this economic slump they needed to start making to most of their opportunities with both existing customers and prospects. Again they turn to their on hold message system for brand building, cross-promotion and up-selling of add-on services. As new business becomes more difficult obtain, you have to effectively convey your strengths over competitors to earn every dollar. And, that’s exactly what a custom on hold message program will do. Educate customers and prospects about flat rate or up-front pricing, service agreements that are designed to save them money, newer technologies, financing programs as well as additional services and products such as indoor air quality services, air purification products, energy saving products like programmable thermostats, etc. The moral of the story is smart HVAC contractors have come to the realization that they can no longer solely rely on weather to help them through these difficult times, so they sell more to existing customers and build relationships to develop new ones.
On Hold Inc has successfully worked with HVAC contracts of all size throughout the country, and we can help your business increase sales with effective on hold marketing.