September, 17 2010
So you’ve finally decided to take advantage of marking to your captive audience of callers on hold You may be aware that silence on hold causes callers to become frustrated and hang-up causing you lost revenue, or that your music choice may be to your callers disliking or that fuzzy radio station is annoying to your on-hold callers. So you’re ready to embark upon finding a professional on hold message system, you google what you think will bring back the results your looking for, and begin weeding through the hundreds of websites of music on hold providers. We know – it’s confusing and frustrating trying to figure what message on hold equipment you need, how the process works, how is the on hold script created, and most of all how do you get the best value for your marketing dollar.
Well you’re not alone….so here are some helpful tips when it comes to shopping for on hold messaging.
Does the provider offer a risk-free custom on hold demo? Typically, message on hold providers will play an audio sample of messages on hold they’ve produced for other businesses. That’s fine, but it doesn’t really show you what they’ll do for you. At On Hold Inc. we offer a Risk-free on hold system trial. We’ll actually create a custom script for your approval, produce it (with your choice of announcer and music) and let you audition it without making a purchasing commitment. Hearing what an on hold message for your business can sound like couldn’t be easier.
Will the on hold player work with my phone set-up? We know that your in business to make a profit, not study about telecommunications. So often times you don’t know the feature of capabilities of your phone system, and what equipment is needed in order to add on hold marketing system for your business. On Hold Inc carries a full line of digital on hold players and adaptors for virtually any telephone set-up whether you’re using a sophisticated phone system or off-the-shelf phones from an office supply store. We make adding music on hold easy.
One size doesn’t fit all! Any good message on hold provider should tell you that the key to success on hold marketing is keeping message content fresh and relevant, but the frequency of message changes depends on your industry (seasonal vs non-seasonal), volume of repeat callers vs new callers, marketing strategies, etc. Each business is unique and so is your on hold programming needs. That’s why, at On Hold Inc we offer a variety of on hold packages ranging from simple one-time starter programs to comprehensive message update packages designed to fit your business and your budget.