Have you ever called a company only to hang up in frustration because, instead of getting to talk to someone, you’re subjected to minutes of irritating beeps, or even worse – DEAD SILENCE and you’re left wondering if you’ve been cut off?
If this sounds like YOUR business phone system, how many prospective customers could you be losing to your competitors simply by not keeping their interest while they’re put on hold? If you’re going to reduce caller abandonment and possibly gain more business from the people who call you, you need to
Make the time they spend on hold as useful and engaging as you can.
Giving your callers something interesting to listen to and focus on while they wait – that you have the power to make a difference.
You’ll find that relevant, interesting and informative on-hold messages are really effective at keeping callers on the line by minimizing their perception of waiting time. As well as giving callers something relevant to listen to, reassures them that you value their inquiry and will keep their wait to a minimum.
Statistics show that an effective on-hold message recording results in a 45% increase in caller retention – in other words, far fewer callers getting frustrated and hanging up. According to research published in Teleconnect magazine, 88% of callers preferred to listen to an on-hold message rather than background music alone, and 16-20% of callers made a purchasing decision based on the recorded information they heard while on hold. When you look at it this way, the time you have your callers on hold becomes an opportunity rather than an inconvenience. Although you don’t want to make on hold time it any longer than necessary, you can make the most of this unique marketing opportunity.
What can effective on hold marketing do for your business?
- Make an impression
- Create initial interest
- Remind callers about your higher-margin products
- Make a direct response offer
- Answer frequent caller questions
- Strengthen your brand image
All of these can be achieved with on hold messages.Remember that quality counts! You want to promote your business as a professional enterprise, so it’s really important that your on-hold messages are recorded in a clear, professional way.
On Hold Inc is a proven 20 year leader in the on hold messaging industry serving a diverse client base made up of just about every industry imaginable. We provide turn-key service including custom scriptwriting, professional voice talent (male/female) as well as a vast library of licensed background music.
Still skeptical of what on hold messages can do for your business? Get a custom music on hold and message program for your business in 3 days or less with our risk free on hold trial offer. That’s right, we’ll write it… produce it… and let you audition your on hold program absolutely risk free. If you don’t absolutely love it – you pay nothing!