If you haven’t installed on-hold messaging to your telephone systems, then you’re definitely missing out on a cost-effective marketing tool that will guarantee your place on top of the business ladder.
We already know that messages on hold are like infomercials that are played while your caller waits for you on the other line. It’s a simple, effective, and economical advertising strategy that you can use to let your customers stay abreast of the latest developmentsfrom your brand. Aside from that, you can also include important details in your business that you wish to share to your customers like the organization you joined and the awards you received recently, or simply FAQs that your customers need to know about your company – anything that can help to boost your credibility in the eyes and ears of your clients as well as prospective ones.
According to a research conducted by a major telecommunications company, approximately 20% of the callers placed on-hold will actually purchase products advertised on on-hold messages. Since on-hold messages are more effective if they’re updated, you need to make sure that the messages playing are fresh and talks about the latest news from your company. Letting them know about the latest product and service promotions is already a big marketing step that will ensure your sale at the end of the day.
So if you’re already using an on hold marketing system in your business then kudos to you! However, you may be committing the ultimate on hold sin, by letting message content become boring and stale. You see, frequent callers will remember on-hold messages being played in your telephone system. If you don’t update them, it will annoy callers and there’s a greater chance that they’ll hang-up and never call back.
Who would want to listen to the same old recording every time? I bet you’d get tired, too! Updating your on-hold messages help in improving your customers’ over-all experience by keeping them entertained in what usually would seem like an upsetting moment. Nobody wants to wait, remember?
Whenever you update your on hold recording you should also consider changing the background music, changing the voice-over or both. Why? In addition to updating message content, changing voice and background music will also help in freshening up your on hold message.
The frequency of updates depends on the needs of the company. Some businesses benefit on- going monthly updates of their on hold message. Others do great with quarterly or bi-annual throughout the year.
What are you waiting for? Update your on-hold message today, and you will be surprised on how much increase you’ll get from your sales!