Since the internet is one of the most, if not the most popular mode of communication in this modern day and age, using a custom web video production in order to share or promote services, goods or products it an absolute must.
Like it or not, viewers have total control and will click out in a nano-second if they don’t like what they see. In order to harness the power of online videos to your advantage, you need to keep your viewer engaged. When it comes to online video, the web is crowded with both excellent and horrible examples. If you want your video SEEN, it better be captivating, engaging and entertaining, otherwise people won’t even spend the time to watch it.
An engaging story, one that draws you in demands creative elements, and professional production values. Most people are familiar with TV and cinema and can easily differentiate a quality and professional video production from an amateur one. Apart from conveying professionalism for a brand, business or product, a well produced web video helps to make the viewer more engaged and connected. The main components of production values are lighting, sound and editing and without due care given to these, even the highest quality cameras will look amateur. This is why you should seek the services of a professional web video marketing & production agency.
People relate to people not numbers and stories are often best told through the eyes of one or several people rather than a large number or statistics. Usually people come across best on video with a healthy mix of professional, informal, authentic, natural, relaxed and personal. And if you plan on being your own spokesperson, than it’s usually best to avoid trying to perform or be funny unless you’re a comic actor.
If the goal is simply to raise brand awareness then a simple ‘how to’ video with a logo or company name at the beginning and end may be sufficient. If the goal is more specific then an effective and quantifiable call to action will be needed.
A good web video a/k/a webmercial can be broken into 3 components:
1) Video production values
2) Content, performance, storytelling
3) Marketing considerations such as call to action and linking
Finally some thoughts on the optimum length for online videos. I’d recommend an upper limit of 3 minutes or less if possible. People don’t want to sit there forever waiting for you to get to the point. And above all, they want there to be an actual point! So make sure your video marketing includes a strong call-to-action. If you are in hopes of spreading virally, we recommend that your video be under 2 minutes in length.