Need a way to communicate faster and more vividly? Undoubtedly, video is the medium to do it. Internet visitors are now widely searching for video first. Why? It’s simple. There’s no reading, no searching, just instant information at the click of a button.
Webmercials or Video Ads, have become one of the most effective and economical ways to advertise. Webmercials allow businesses to have a television-like commercial that is viewed online. Website visitors spend more time on websites to view a webmercial, than they would a static ad and are more inclined to purchase a product or service that has been advertised in a video and, video increases memory retention of the sales message.
Over 55% of Internet traffic is now video, and 75% of all Internet users watch online video. The demographics are excellent too, people 35-65, are equally as likely to watch video as 18-24 age group.. This creates an excellent marketing opportunity to reach new customers There are endless possibilities when creating a webmercials. You can create television-like ads with eye-catching animations, or interactive ads that immediately gain the attention of your website visitor. Your Webmercial can also be used for viral marketing on hundreds of popular video sharing sites such as Youtube, Vimeo, Flickr, Metacafe gaining a wider audience and more exposure. You can even add a link to your emails that will bring the recipient right to your webmercial.
Tips for a successful webmercial:
1.Decide what you are promoting. Are you trying to present the uses and benefits of your product or service? Are you introducing a new product or service into the marketplace? Are you promoting a particular event? In other words is your webmercial to be informational, educational or instructional?
2.Remember it’s all about branding. The photos, text, background music and actor should reflect your business or the commercial’s theme.
3.Get to the point – quickly. You’ll want to grab your viewer’s attention with a strong opening image. Keep your message simple and stress your benefits. A webmercial allows you to the opportunity to “show" and “tell". But nobody wants a webmercial that’s 20 minutes long.
4.Don’t forget a call to action. At the end of your webmercial, close the sale. Ask for action. Encourage viewers to make a purchase, request additional information or fill out opt-in forms.
The components of a sucessful webmercial production consist of a script, a professional actor that can connect with the viewer and build trust, feature rich elements such as photos, images, flash animations and background music that enhance and compliment the message. It takes an experienced marketing eye to know what works and what doesn’t for both the viewer an advertiser. The result should be viewers watch it, connect with it and for advertisers the result should be for viewers to take action.
Virtual Media Group is a full service multimedia production company specializing in a variety of rich media services including webmercials, infomercials, tv commercials and video website spokesperson technology. Consult with us on how video can transform your marketing strategy.