October, 10 2010
Nothing says success like professional presentation. Unfortunately, many entrepreneurs who wouldn't bat an eye at dropping some coin on a decent website, impressive newsletters and other collateral tend to shatter the illusion when it comes to their business phones. Here are 3 actual calls into businesses. What impression does their caller on hold experience give you?
And We couldn’t agree more.
In fact, 96% of marketing budgets are spent on enticing callers to call, but only 4% is spent on handling that call. Advertising to cause your phone to ring, without considering what that caller experience will be like….That’ s like buying a SuperBowl ad, but sending people to a website that was thrown together by your 8 year nephew. Too often, small-business owners over-look sending the wrong message to callers on hold, or even worse have no-clue what their callers on hold experience is even like. It’s amazing how many businesses over-look this critical customer interaction point! On Hold Messages will retain, inform, educate and sell your prospects and customers.