January, 21 2011
Does your telephone on hold system have a brand sound design? I guess, you must first understand what a “sound design” is to know whether or not you have one, let alone if it’s any good…When a brand has a sound design, the production elements used in the marketing piece, from the type voice style to the tone, even the type of background music are all designed to reach out to certain senses, and allow for an emotional connection to be made between brand and the listener.
When a brand’s sound design is used properly it produces great results (and more sales). Think if it like this, when a brand creates and ad for marketing, whether it be a radio commercial, tv or a promotional or tutorial video for their website, the voice and music style to represent your brand , and to talk about your products is crucial! People tend to associate a good product with a good voice, as it builds confidence, trust and reassurance that they have made the right decision in selecting your brand.
The telephone is often times your prospects first interaction with your brand. When you skillfully bring all of the proper elements into the picture, having a brand sound design for your caller’s on hold can really pay off for you. When you create the perfect brand sound design for on hold messages you can get people excited about your brand and your product. It can get people to decide they need to buy what you offer to make their lives easier. Your brand’s sound design can be the reassurance they need to feel like there is an answer to their problems based on such a purchase.
Don’t underestimate the power of audio in all aspects of marketing, especially when it comes to callers on hold. So why do you need a brand sound design for your caller hold system? It’s simple. The listener will “hear” passion, conviction and sincerity about your brand. The use of sound design for your brand can introduce you to some great benefits that you may not have been aware of before. What your brand sounds like has a direct impact on what you have to sell, and improve on key areas such as repeat sales, referrals, and return customers as well.