You may think it’s ridiculous to do business during July and August because it’s vacation time. Your contention would be:Why spend money on advertising that nobody would see because the rest of the world is on leave?
Well, you know what they say, “when the cat is away, the mouse will play.”
It may seem absurd to think of it that way, comparing your business to some rodent, but the mouse is one of the cleverest animals in the world! And because you are clever enough, you will not consider other business ventures during vacation. Instead, you will work with your advertising and think about your marketing plan for fall. This way, you will surprise your competitors when they get back.
You see, almost all companies have the same belief: Business is slow during the months of July and August because it’s summer. As a result, they take a break and put all marketing efforts on hold, which is not good for business.
Here’s why: Maybe some people are having the best time of the year because they can finally sit in the passenger’s seat after a year of driving in grim determination. But in business, taking a break and joining everybody else might be something that you’ll regret later on. Remember that life doesn’t stop so business shouldn’t stop, too! By the way, not everyone goes on leave so prospective customers and patrons will appreciate your marketing efforts.
The moment you stop advertising will not help in advancing your business further. Worse? You won’t get any clients! Advertising during this time of the year, when other businesses have put their marketing on hold, is the right opportunity to gain market share and be popular among the audience.
So what do you do during everyone’s vacation?
Well, if you don’t have a message on-hold attached to your phone lines yet, you can get one! On-hold messages are the best way to advertise your business and the most cost-efficient strategy among all media. You can consider having a web video production for your website. How about a webmercial? Webmercials are the best way to show your customers what your brand has to offer. You will increase traffic for your site, too!
If you already have on-hold message, or a custom web video production -- update them! Tell your customers what’s going on with your company. Give them something to look forward to. The result? Improved customer experience.
If you use tv commercials and advertise on tv, then don't stop during the summer months. Instead, reduce airtime from :60 second spots to :15 or :30 second spots which help to reduce costs, but allow you to stay in front of prospects and customers.
Now don’t worry when you having your marketing strategy in place, you can’t rest and also enjoy a little summer vacation. You can avail of that coveted break once you see that your business is getting ahead of the game. By the time you hit big, all the hardwork will be worth it – and then you can thank us later.