Archive for the ‘On hold marketing’ Category
  • Is Your Music On hold Message a One Hit Wonder?

    Posted by on November 12th, 2012 at 2:15 pm
    Can you name any of the singles MC Hammer put out after “U Can't Touch this"? How about anything from the Baha Men that wasn't “Who Let the Dogs Out”? Did Right Said Fred release anything after “I'm too Sexy”? The term "one hit wonder" is used to refer to musical acts who've had  just about fifteen minutes of fame in the musical world.  I’m from the MTV generation (the 80'...
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  • Your Message On hold Can Serve Up a Heaping of Sales this Thanksgiving???

    Posted by on November 7th, 2012 at 1:18 pm
    Thanksgiving, once a day reserved for family, food and football, is now a frenzied shopping day for many businesses to try and capture their slice of the holiday season sales pie! More bricks-and-mortar stores than ever are expected to be open for business on Thanksgiving. That means Consumers will be served a heaping helping of shopping opportunities with their turkey. Thanksgiving is certai...
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  • On hold Marketing Lessons from the Presidential Campaigns

    Posted by on November 5th, 2012 at 1:18 pm
    Tomorrow American’s will go to the polls to cast their ballots to determine the next US President.  And, while we’ve  probably all  grown tired of the monotonous tv ads, there are several good marketing lessons to take away from this year’s presidential  campaign that can be applied to your on hold marketing efforts whether you’re  republican, democrat or  independent . Brand Po...
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  • Science Shows On hold Message Is Key For Keeping Callers Waiting On the Line

    Posted by on November 1st, 2012 at 3:40 pm
      Each of us within our lifetime will spend roughly 1.2 years on hold. Yes, you read that correctly. Almost a year and a half of  your life will be spent waiting  on the phone listening to tinny-sounding elevator music. As you might have feared, there's nothing random about this common, near-death experience. Modern corporations, with the help of psychologists, have actually made ...
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  • How Small Businesses Can Use On hold Messages to Promote Advantages Over the Corporate Giants

    Posted by on October 25th, 2012 at 1:33 pm
     Small businesses don’t have huge marketing budgets to throw around, and look at customers simply as a numbers game. Having that you win some -- you lose some mentality, and as long as you win more than you lose that equals profit as well as happy shareholders.  If you’re a small business owner pay attention! The Corporate Giants have opened up  gaping holes for the little guy to gain som...
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