What are On Hold Messages?
When you place callers on hold, what do they hear? Are you advertising for others with radio on hold? Are you frustrating callers with dead silence? When callers are on hold you have their undivided attention, and adding professional on hold messages gives you the ability to capitalize on an unique, yet targeted opportunity to create a positive brand image, cross-market your product/service offerings and connect with customers and prospects in a way that may never happen again.
Think about it. A person who calls your business has some interest level in your offerings, they are more than likely ready to make a purchase and they may just be willing to buy more if you inform them of your additional products and services. This is easily accomplished when you use on hold messaging as a strategic marketing opportunity to inform and upsell a captive audience on hold. Additionally, no business can afford to lose a potential customer who becomes frustrated waiting in silence and hang-up. Caller abandonment rates (lost calls due to hang ups) are very real, and higher than ever before. In fact, caller hang-ups account for more than 60% of lost revenues. Can you really afford to lose 60% of potential revenues? On hold messages have proven to not only keep callers interested, but retain callers up to 3 times longer when they are entertained with pleasant music and informative on hold messages.
On hold messages help reach listeners with engaging, relevant, and meaningful information about your business. An effective strategy to educate and motivate, reinforce other marketing efforts, and expand your opportunities. Regardless of your business or industry, study after study shows that on hold marketing out performs all other advertising media, and at a fraction of the cost. An on hold messaging system is a highly effective and inexpensive solution to help you make more money.
On Hold Messages Will:
- Create a positive customer experience
- Cross-sell products and services
- Highlight special promotions
- Build brand awareness
- Motivate callers to “take action”
- Reach a highly targeted audience
- Increase sales revenue