Benefits
Statistics
When you add up the cumulative effect that On Hold Messaging has on frequent callers, you'll see that its marketing value rises substantially
“41% of American consumers have initiated a purchase over the phone last year.”
American Teleservices Association
Callers hearing customized messages stay on the line for up to three minutes – giving you the opportunity to serve them!
“Callers presented with On Hold Messaging versus silence or radio commercials are more likely exhibit interest in the product advertised, more likely to retain information and be less agitated”
Jefferson Denneandrus Research Firm
“88% of callers prefer on hold messaging to other hold options, and 16-20% of those callers made a purchase based on an on-hold offer.”
Maxi Marketing
“Executives spend over 20 minutes a day on hold, that is 70 hours a year”
USA Today
“The average person will spend almost 2 years on hold.”
Woman’s World Magazine
“The average time spent on hold per call is over 45 seconds.”
Call Center Magazine
