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Why On Hold Statistics Analysis

  Educate Callers About New Products & Services
  Introduce & Promote Special Offers
  Generate Traffic to Your Company's Web Site
  Enhance Your Company's Image
  Decrease Caller Abandonment (lost calls, hang ups, etc.)

The question really should be, “why not use an on hold message” ???... The time your callers spend on-hold is an invaluable opportunity to market directly to a captive, interested audience that should not be missed. On-hold marketing has proven itself to be one of the most powerful and cost effective marketing tools in the arsenals of today’s successful businesses for one very simply reason - it works!

 


In Today’s Highly Competitive Business Environment You Have to Make the Most of Every Valuable Marketing Opportunity You’re Presented With...

You might be surprised by what some of the leading sources in the industry have to say about the power and potential of on hold time. Read what they have to say and then ask yourself what you are doing for your business with this valuable marketing time...


"The average Business receives over 100 calls per day, and 75% of all callers are placed on-hold for 45 seconds or longer"


“The average hold time for businesses with more than two lines is 55 seconds. 93% of the average marketing / advertising budget is spent to entice potential customers to call a business, and only 4% of the average marketing budget is spent on caller / customer retention. The average cost in lost potential business from a mishandled call is $34!"

 

“Providing information on-hold results in a 45% increase in caller retention (wait on-hold longer), and a 20% increase in requests for additional products and services mentioned on-hold."

 

“88% of callers prefer on-hold messages versus dead silence or radio, and 16-20% of callers made a purchasing decision based on information they heard while on-hold."

   

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Think Your Customers Don't Spend Much Time On Hold?

Welcome to On-Hold Inc's "on-hold" time analysis sheet. Here you will see an example of what the average company experiences for "on-hold" time each year. The results are staggering as to the number of hours of valuable marketing time that is lost each year. Just imagine what you could be telling customers while they are holding for almost 300 hours. That's FREE advertising you are missing out on! Remember, "In business every second counts."

 

Phone Traffic Analysis

Average number of calls per day 125
x Business Calls Per month x 22
Total Callers Per Month 2,750
x Amount of Callers Put On-Hold (National Average) x 70%
Total Callers Placed On-Hold 1,925
x Time On-Hold (75% of Callers On-Hold 45 Seconds) x 75%
Total Seconds On-Hold 1,443.75
Divided by 60 for Total Hours On-Hold 24.06
x 12 Months in a Year x 12
TOTAL HOURS ON HOLD PER YEAR 288.75


If this were your company in the example, and someone told you you could get close to 300 hours of FREE advertising each year, what would you say?

Order On Hold Messaging Now

 

 

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