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Stay
Informed of Special Offers:
Enter email Address
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Educate
Callers About New Products & Services |
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Introduce & Promote
Special Offers |
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Generate
Traffic to Your Company's Web Site |
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Enhance
Your Company's Image |
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Decrease
Caller Abandonment (lost calls, hang ups, etc.) |
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The question really should be, “why not use
an on hold message” ???... The time your callers
spend on-hold is an invaluable opportunity to market
directly to a captive, interested audience that should
not be missed. On-hold marketing has proven itself
to be one of the most powerful and cost effective
marketing tools in the arsenals of today’s
successful businesses for one very simply reason
- it works! |
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In Today’s Highly Competitive Business Environment You Have
to Make the Most of Every Valuable Marketing Opportunity You’re
Presented With...
You might be surprised by what some of the leading sources in the
industry have to say about the power and potential of on hold time.
Read what they have to say and then ask yourself what you are doing
for your business with this valuable marketing time...
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"The
average Business receives over 100 calls per day, and 75% of
all callers are placed on-hold for 45 seconds or longer"
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“The
average hold time for businesses with more than two lines is
55 seconds. 93% of the average marketing / advertising budget
is spent to entice potential customers to call a business,
and only 4% of the average marketing budget is spent on caller
/ customer retention. The average cost in lost potential business
from a mishandled call is $34!"
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“Providing
information on-hold results in a 45% increase in caller retention
(wait on-hold longer), and a 20% increase in requests for additional
products and services mentioned on-hold."
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“88%
of callers prefer on-hold messages versus dead silence or radio,
and 16-20% of callers made a purchasing decision based on information
they heard while on-hold."
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Think Your Customers Don't Spend Much Time On Hold?
Welcome to On-Hold Inc's "on-hold" time analysis sheet.
Here you will see an example of what the average company experiences
for "on-hold" time each year. The results are staggering
as to the number of hours of valuable marketing time that is lost
each year. Just imagine what you could be telling customers while
they are holding for almost 300 hours. That's FREE advertising
you are missing out on! Remember, "In business every second
counts."
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Phone
Traffic Analysis |
| Average
number of calls per day |
125 |
| x
Business Calls Per month |
x
22 |
| Total
Callers Per Month |
2,750 |
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Amount of Callers Put On-Hold (National Average) |
x
70% |
| Total
Callers Placed On-Hold |
1,925 |
| x
Time On-Hold (75% of Callers On-Hold 45 Seconds) |
x
75% |
| Total
Seconds On-Hold |
1,443.75 |
| Divided
by 60 for Total Hours On-Hold |
24.06 |
| x
12 Months in a Year |
x
12 |
| TOTAL
HOURS ON HOLD PER YEAR |
288.75 |
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If this were your company in the example, and someone told you you could
get close to 300 hours of FREE advertising each year, what would
you say?
Order
On Hold Messaging Now
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