The value of good on hold message copywriting can be hard to asses. It’s not a tangible thing, and often times you can’t really measure it. But its value goes way beyond just words on paper. Good copywriting can enhance your clients’ trust in your brand, it can compel them to take action, and it can also be persuasive for impulse buying.
Below are just a few examples of how creative on hold message copywriting provides real value that you can’t always measure.
Sells Your Story
When it comes to attracting clients to your business, providing the quality products and services is not enough. Your customers need something more. After all, you’re probably not the only one in the business. And if your product is genuinely one of a kind, then you have to make your clients understand why they need.
Acquiring new customers is never easy. It’s a huge battlefield and every day there is a new enemy trying to take your piece of the pie. You’ve got your marketing strategy in place, and all the bases covered with your website, seo, video, online directories, print and direct mail campaigns.
Thankfully, there are several tools that can help you increase customer acquisition rates, but often times one very important element is missing — custom on hold messages. What happens when someone calls your company and is placed on hold? Well the choices are simple. You can either give them dead-silence, elevator music or you can create compelling on-hold messages that tell your ideal audience why they’d have to be a fool not to work with you. You can show them you understand their pain, and can make it go away faster and cheaper than they could without you.