You want your customer to have a great experience. That’s a given. But, marketers are dropping the ball in one key area of the customer experience: “the phone call” – and as a result, revenues are suffering. In fact, when you consider that according to call intelligence provider Invoca, calls convert at 10 times the rate of clicks, it should be clear that there’s an enormous opportunity to increase revenues by improving the caller experience, and if you’re not investing in a positive caller experience, well then know that bad caller experiences are costing you – and BIG!
Any type of contractor, whether it’s kitchen & bath remodeling,plumber, HVAC, landscaper or builder all know that in order for the job to turn out right, you have to have the right tools. So, then in order to build a successful contractor video marketing campaign, you must begin with the right tools. However in the day and age where the sophistication of web interactions is increasing it feels if contractor websites and marketing could be lulling behind.
So, with that said – here are our top tips, strategies and ideas to design and build a successful video marketing campaign for your contracting or home services business.