Any brand that’s not creating video and promoting it on social media is missing out on a huge opportunity – “social selling”. Many of your competitors are already leveraging the power of social video advertising. A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all. It’s clear that companies are quickly recognizing the growing power of video.
Your customers are watching a ton of social video. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. And, Instagram is beautifully simplistic and the most personal of the mobile platforms.
Whether you run a small business or work for a big organization, there are many different ways to fit social video into your marketing strategy.
Below are 4 ways social video can fit into your marketing plan.
1. Grab Attention With Pre-roll Video
Pre-roll video ads are short 15- to 30-second videos that grab the viewer’s interest in a product or service. You can use them on social media sites such as YouTube, Facebook, Twitter and Instagram.
The secret to a successful pre-roll video is to gain the viewer’s attention quickly, as most people naturally gravitate towards the Skip button or scroll past videos on their news feed.
2. Solve a Problem
One way to produce highly targeted content is to use your social video ad to show your audience how your product/service solves a problem! This type of content helps you improve shares and attract new followers.
3. Showcase Products
When it comes to video content, 76% of consumers say that they would share a video if it’s entertaining. When you incorporate a product video into your social strategy, it’s important that your video tell a short, engaging story that introduces the product without being overly promotional.
4. Social video also owns the all important demographic – millennials!
Millennials are spending less time in front of their TVs (if they even still own one) and more time watching video on their mobile devices and laptops. By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience.
When it comes to creating videos for your social media channels, the better-performing videos typically are short, engaging and relevant to what your audience really cares about. If you want a social video that will attract, engage and resonate with your audience, it’s best to seek the services of a reputable video marketing company, after all they are the experts.
What do you think? Have you tried any of these tactics in your social video marketing? What tips do you have to share? We’d love to hear more in the comments below!