A marketing video promoting your business is often the first chance you have to make a good impression on your target audience. It is important that when your company makes the decision to get a video produced whether it’s a video commercial, product demonstration, corporate overview, website video or tv commercial that it reflects your brand as you intend and is engaging for viewers.
When choosing a video production agency to create a commercial for your business, there are certain things you should consider before saying “Yes!”. Remember, just because a business carries the label of “production company” does not guarantee quality video production, script writing, editing, or marketing.
Choosing the right video production company can be an overwhelming task, especially if this is your first foray into video. But don’t worry! Below are 4 tips to consider to help you find the perfect video partner for your project.
1. You really do get what you pay for.
No matter what your budget, you’ll be able to find someone to create business marketing videos for you. If your finances are really tight, there’s nothing wrong with hiring a college student who does production on the side, or someone who’s really new and just trying to build up his portfolio. Just know that the production quality won’t be the same as if you hire a professional team. Since we’re talking brand image and first impressions, the bottom line is if your video looks cheap, that’s how people will perceive your brand. For this reason, hiring a professional video agency for your business is an investment that’s well worth it as they have the knowledge, equipment and expertise to make your video sizzle.
2. View their portfolio.
A worthwhile production company will always have previous work available for anyone interested in hiring them to view. Many times, the video portfolio will be accessible on the production company’s official website, youtube or other social and video platforms. By viewing previous work, you can ensure the videos they produce meet your standards. These video production samples will give insight into the quality of video this company is willing to place their name on.
Is it attractive, engaging, and professional? These are the types of questions you should ask yourself when looking at a production company’s previous work. Testimonials from previous clients or a client list detailing other customers that they have worked with are also helpful. Happy clients are a sign that you have found a quality video production company.
3. Know how your project will be managed.
If you are outsourcing to a video production company, regardless of the reason, it is crucial you hire a production company that can handle every aspect of the production process.
· Can they brainstorm ideas with you that will match your vision for the video?
· Do they have professional script writers on staff?
· Do they provide professional actors?
· What type of studio set options do they have available?
· Do they provide music, graphics and effects?
· Is their video production service all-inclusive?
4. Ask about marketing.
Marketing your company’s video is just as important as producing it. Don’t fall into the trap of believing that one commercial spot is enough to reach your target audience and get them so excited that they go out and buy your product the next day. Promoting a business, even with the use of video, is an ongoing process. When hiring a video production agency, ask about marketing your video on different platforms to reach the widest audience possible. Your video should be promoted on social channels such as Facebook, Instagram, Twitter, Vimeo, YouTube and others.
You want to choose the right video production company that truly understands your video’s goals and your projects requirements. After all, a video production company should be an extension of your marketing team as you’re entrusting this team with creating a major component of your brand’s marketing and communication strategy. To make the most out of your video investment, choose your production partner wisely. Got questions? Contact us for a free, no-obligation discovery session today.