Anyone can create a video and post it online, but creating an effective video that drives action and gets results is more science than art. So, now that we’ve gotten that out of the way, we’ll share with you commonly asked questions from potential clients for creating an effective business video that will get results.
The question used to be “Why would I want to?” or “How would I use it?” But with the explosion of online video, the questions “Why?” and “How?” no longer come up very often. Today, the common questions are how much will it cost? And, should you do it yourself or hire a professional agency?
Let’s start with should you do it yourself, or hire a professional video production company?
Most business owners don’t have the knowledge, know-how and skills of what it takes to produce a quality video that will achieve the results they’re seeking. Additionally, one of the most important aspects of the video is the script copy. This requires a skill level that goes beyond being an amateur. The risk of a do-it-yourself video is often times that the video looks amateurish and can actually erode credibility of your brand and the message you’re trying to deliver.
The benefits of using a professional video production company are numerous: top-level talent, high-end tools such as motion graphics, professional copy-writers and actors which elevate a video production into something exceptional. They’re able to produce a video that will tell a compelling story and capture maximum attention. A ‘stand out’ piece, which is the kind of business video that generates buzz, sets you apart and that sells.
How Much Will it Cost?
There’s simply no cut and dry answer to this question. This is partly due to the fact that pricing for video production differs across the board among professional video companies. Before you can set a budget for your business video production, you need to clarify what you want to accomplish. For instance, do you want to increase credibility, build your brand, attract new clients, demo a product, increase sign-ups and conversions, etc?
Other contributing factors which eventually impact the investment of a quality final product are:
- What will the length of the video be?
- Do you want a professional actor who’s an expert at delivering your message?
- Do you want to add graphics, animation and music to the production mix?
Sure, everyone wants the cost of their business video to be cheap, but as any successful business owner knows – you get what you pay for!
Of course, price isn’t the only thing you should consider when choosing a video production agency. Your video is going to be a very important marketing tool, and you really don’t want to go cheap on it. You’ll be using it for a lot of different marketing tactics, and it’s going to last you a long time. The better video you create, the better job it will do, therefore it’s always best to check the portfolio of the agency, and speak with happy customers of the agency. After all, you want a video that will tell your story with incomparable style and class.
While we have covered in previous blog posts on what’s necessary to create an effective business video, below are our top 3 tips on how to help ensure your next business video is a hit.
1. The Script
When it comes to creating an influential business video, a solid script is the foundation for success. Your script copy needs to be engaging, entertaining, answer objections, or compel viewers to take action. You’ll want to keep your video to less than 2 minutes. A script that is too wordy is likely to cause the video to be boring, and studies show, you will start to lose viewers.
2. Show off your benefits
Videos are visual for a reason. It’s the most effective media to show off your product or service. Often times amateur videos will show off too many features and not cover enough of selling the benefits. Make sure you explain how your product or service helps solve specific problems your potential customers are experiencing.
3. Call-to-Action to seal the deal
Like any other content marketing channel, your video should have a clear, direct call to action. Don’t miss this opportunity to take an engaged audience and point them to the next step of your sales funnel. It can be as simple as asking them to subscribe to your newsletter, moving toward your website, or to call for more information. Let the viewer know how they can engage with you further and learn more about your company if interested.
Have comments or questions about business video costs, or how to produce a video that will get results? Let us know below!