In-Store Music Case Study: Affordable Furniture & Design
The experience for most people shopping at home furnishing stores is either: A) a cheap, fast, get-you out of the store feeling or B) boring and time consuming. But, when you shop at Affordable Furniture & Design it’s neither. It’s quite different, it’s actually fun and it’s not a like any home furnishing store you’ve seen.
Unlike traditional home furnishing stores, Affordable Furniture knows it’s all about the customer experience. That’s why you walk-inside the nearly 100,000- square foot store, you immediately smell fresh-baked chocolate chip cookies for you to grab and enjoy while browsing, but it doesn’t stop there. Customers also enjoy a pizza bar, ice-cream stand, IMAX movie theatre, interactive rides and kids gaming room. All of this is designed to keep families in the store and create a unique and enjoyable experience. However, one area of the customer experience that was lacking was their in-store music.