Choosing a Professional Voice Over Talent for Your Brand

Choosing A Professional Vocie Talent for Your Brand

So the bean counters have decided it’s time to ramp up the marketing, and you need to get a voice for the brand. Maybe because you have a video project which requires narration, you’re thinking of doing a radio commercial, you want to capitalize on in-store opportunities with in-store messaging, or because you’re getting a brand new phone system which has an auto attendant feature, and it’s also time to get an on-hold message.

Whatever the reason, most folks simply listen to a few voice over samples and choose which one they think sounds good to them, or select whichever is the cheapest and that’s what they go with. Truth be told, this is not a very successful approach. Why? Well, the voice of your brand should match the culture of the brand,  but just as importantly the target audience with whom you’re trying to connect – not what you find to your own personal liking.

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Business Video Production Pricing and Tips to Maximize Results

Anyone can create a video and post it online, but creating an effective video that drives action and gets results is more science than art. So, now that we’ve gotten that out of the way, we’ll share with you commonly asked questions from potential clients for creating an effective business video that will get results.

The question used to be “Why would I want to?” or “How would I use it?” But with the explosion of online video, the questions “Why?” and “How?” no longer come up very often. Today, the common questions are how much will it cost? And, should you do it yourself or hire a professional agency?

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Effective Corporate Video Production and Marketing Strategies

corporate video production and marketing

The question today isn’t “why should we use video?” Instead it is “How can we use video? And how do we make it pervasive?” Enterprises must find the right approach for their organization, identifying where video can add the most value, and then thinking through an architecture for video so that technologies can integrate and work together.

Corporate video is quickly becoming one of the fastest growing components of marketing and still businesses struggle to develop a clear video marketing campaign that will have measurable impact on their sales. Users expect a high-quality—and simple—video experience, so when it comes to a solid corporate video production strategy, you have to be concise and cover all of your bases. Your videos should have a purpose aligned with your business goals.

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