Why Should Your Business Hire a Video Production Agency?

Why Should Your Business Hire a Video Production Agency?

When we hear the words “video”  one of the first things that cross our minds is that is an easy task and almost everybody can do that. The reality is that yeah, everybody is able to take out their smartphone and start shooting. But, when it comes to producing video for businesses, what matters most are the results and the quality — ultimately it’s what makes the difference between success and failure.

Unfortunately, there are many businesses who rush into producing a video without having enough knowledge, experience, nor expertise required in the artistic and creative process that should be always lead and planned by professionals. We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over!

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Creating Video Content that Resonates With Your Audience

Create Engaging Video Content that Resonates With Your Audience

By now you already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth. Need proof? They say a picture is worth a thousand words? Well, 1 minute of video is worth 1.8 million words, according to Forrester Research. Kind of a big difference.

Oh, and according to Axonn Research, 7 in 10 people view brands in a more positive light after watching interesting video content from them, The key phrase there is “interesting”. Just about any business can benefit from using video, but often, the ROI they’re expecting gets lost in execution, because it doesn’t communicate your key message well. Don’t waste time trying to beat the system. Know your audience. Be clear and give a reason to stick around.

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How to Generate More Leads With a Custom Business Video

Hand pressing Get More Leads

Marketing experts agree that video has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. In this blog post, we’ll explore how you can use your custom business video across your marketing programs to generate more leads, and to accelerate your prospects through the buying cycle faster than ever.

When it comes to generating new leads, there are three different steps that you need to think about. The first is attracting audiences to your website and your digital properties. The second is once they’ve come inbound, offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales.

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