In-Store Music & Messages Improve the Customer Experience

In-Store Music & Messages Improve The Customer Experience

Retailers, restaurants, hotels, salons, day spas and healthcare providers usually invest a lot of effort, and marketing dollars to present a positive customer environment by creating an engaging, comfortable, and unique atmosphere in their store, establishment or waiting room. But, there may be an element you forgot about. Have you considered what your customers hear while in your business?

Using in-store music and messaging when customers are in your store, puts you in control of their experience and environment, and can directly connect with and guide customers during their visit, increase sales and brand awareness.

Read More

Best Practices Guide for Using In Store Business Music

Best Practices Guide For Using In Store Background Music

A lot of how we shop rests on how the store makes us feel, and how it enhances our self-perception. Music plays a big role in that,” says Laura Paquet (author of The Urge To Splurge) . So when it comes to changing up your background music playlist, as Lionel Ritchie sang — it’s time to party, karamu, fiesta, forever and the let the music play on!

A well-known global luxury retail brand client of ours updates their in-store music playlist every three months.  The strategy is to create just the right sound to set the tone or mood according to the changes in season, and lifestyle habits. After all, Do you wear the same clothes in January as you do in July? Of course not.

Read More

Holiday Marketing Checklist Guide to Achieve More Sales!

Holiday Marketing Checklist Guide For More Sales

While it may feel like it was just yesterday that we had that last hurrah of summer, and the kids just started back to school, the reality is the holidays are quickly on the horizon. The holiday season is a key revenue source for many businesses, so it’s time for businesses to ensure that their holiday marketing plans are in order to cash in on the biggest buying season of the year.

Our holiday marketing checklist guide includes tips on using different tools and campaigns broken down into three categories; on hold messaging, marketing videos and in-store music and audio messages to capitalize on available marketing opportunities this holiday season. You’ll want to have these planned out and in place well before the holidays arrive to help you reach your targeted audience and achieve more sales.

Read More