In-Store Music & Messages Improve the Customer Experience

In-Store Music & Messages Improve The Customer Experience

Retailers, restaurants, hotels, salons, day spas and healthcare providers usually invest a lot of effort, and marketing dollars to present a positive customer environment by creating an engaging, comfortable, and unique atmosphere in their store, establishment or waiting room. But, there may be an element you forgot about. Have you considered what your customers hear while in your business?

Using in-store music and messaging when customers are in your store, puts you in control of their experience and environment, and can directly connect with and guide customers during their visit, increase sales and brand awareness.

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Marketing Tools to Engage Patients In Your Waiting Room

Woman in hospital waiting room

We’ve all been in the position where we’re sitting in a waiting room for longer than we’d like. With long waits comes unhappy patients and, sometimes, bad reviews! I mean, who likes to hang around in waiting rooms? No one’s enjoying themselves, the magazines are old news, the clock’s ticking but you’re not going anywhere.

Businesses are wasting an opportunity: waiting rooms are the perfect place to engage customers and patients. So how can you make the most of that wait time, make your patients happy and improve patient education?

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Best Practices Guide for Using In Store Business Music

Best Practices Guide For Using In Store Background Music

A lot of how we shop rests on how the store makes us feel, and how it enhances our self-perception. Music plays a big role in that,” says Laura Paquet (author of The Urge To Splurge) . So when it comes to changing up your background music playlist, as Lionel Ritchie sang — it’s time to party, karamu, fiesta, forever and the let the music play on!

A well-known global luxury retail brand client of ours updates their in-store music playlist every three months.  The strategy is to create just the right sound to set the tone or mood according to the changes in season, and lifestyle habits. After all, Do you wear the same clothes in January as you do in July? Of course not.

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