In-Store Holiday Music Puts Shoppers In the Mood to Buy (more!)

IN-Store Holiday Music Puts Shoppers In The Mood to Buy (More!)

Are you wondering about whether or not you should play holiday background music in your business, or what impact holiday background music may have?

Research has shown that music affects the way we think, feel and act, which has considerable consequences for our wallet. Given that happy shoppers are likely to spend more, playing Christmas background music in-store  is likely to put shoppers in a festive mood and get them to open up their wallets!

You’re walking the aisle of a local grocery store, innocently reaching for a gallon of milk, when it hits you: You’re whistling “Feliz Navidad.” Or humming “Jingle Bell Rocks.” Or stifling the irresistible urge to blurt out, “Parum Pum Pum Pum.

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How to Amplify Your Brand With Music

How to Amplify Your Brand With Music

Are you familiar with, or have you ever heard the term “Sonic Branding”? … Sonic Branding (also known as Sound Branding, Audio Branding, Sonic Identity… and many other names!) is the strategic development and deployment of a brand’s unique audio assets leveraged consistently across many brand touchpoints. 

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. To make music work for your brand, you need to have a music strategy. So, how can you incorporate sonic branding into your existing marketing? There are endless opportunities available for you to use sonic branding, and we’ve listed  a few examples below to help you get started.

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Business Background Music Elevates Customer Experiences

Business Backgrond Music Elevates Customer Experiences

Sensory experiences are a crucial part of modern marketing, and music plays a major role as it not only affects customers’ moods, but when you have right background music, you can enhance consumer experience and create a positive emotional connection to your business.

Most business owners know that background music aids in the creation of a great atmosphere and is generally good for the business. Today, creating a positive customer experience is especially crucial and  new research shows just how important background music is in accomplishing just that.

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