It’s true that many companies get the caller on hold experience wrong! Some businesses still force callers to wait in dead-silence, thus ignoring prospects and customers instead offering “value” during the time in which you’ve asked them to wait. Others play the horrible default funeral parlor on hold music that was included by their hosted voip provider. And, believe it or not, there’s till some businesses who play a local radio in which they do not control the content, and as a result can play offense or less than tasteful radio DJ’s or even worse – advertising a competitor’s commercial to your callers!
The period leading up to the holidays is the LARGEST CONSUMER SPENDING time of the YEAR. As Andy Williams sung, “It’s the most wonderful time of the year.” So, is your business phone ready for the holidays with holiday on hold messages and music? It simply makes good business sense to let your customers know about upcoming holiday specials and special services you offer to cash in on the holiday craze!
It’s always a good business practice to wish your customers a happy holiday, no matter which one. Don’t you wish your customers a happy holiday in person? WELL, don’t overlook the time your clients are on hold. Let them know you care enough to say “Happy Holidays.”
It’s the age old question just like “which came first the chicken or the egg?” The question? How long is too long to wait on hold for a medical professional? Well, the answer for many people, would be that any amount of time is too long.
So it shouldn’t surprise you to learn that a Velaro survey indicated about one third of people said they’re unwilling to wait on the line, and 27.6% said they would hold for 1 minute. Additional data shows 60% of customers will hang up after 60 seconds, and less than 30% will actually call back.