5 Ways On Hold Messages Increase Sales For Businesses

5 Ways On Hold Messages Increase Sales for Businesses

Unless you’ve been living under a rock, you’ve heard countless times that, today’s marketing techniques are all about engagement. Businesses are focused on engaging customers through a variety of channels including mobile, online, digital and social. But, they seem to be ignoring, and failing miserably at one very critical customer engagement opportunity – the telephone!

You spend valuable marketing dollars engaging customers and prospects, so why let the engagement process come to a screeching halt simply because they’re placed on hold when they call?  Many businesses fail to use this connection as an opportunity to engage callers with targeted marketing messages to increase sales.

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Using Music In Your Marketing Makes Your Brand Sound Better

music marketing, music on hold, business music

According to the Harvard Business Review study,

“There’s one powerful branding tool that has been generally overlooked, and perhaps undervalued by most marketers: “Sound!” The strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales… cognitive studies show that relevant sounds and musical cues can truly influence people in ways marketers want.”

A brand’s identity is incomplete without incorporating the strategic use of sound and music. While many have a strategically defined brand identity that includes usage principles for core visual and verbal components, most have no sonic identity, or it’s poorly managed. This is certainly a missed opportunity.

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HVAC On Hold Messages Increases Maintenance Agreement Sales

hvac on hold message advertising

Let’s talk service maintenance agreement sales… if you own or manage an HVAC company, you gotta love them! Lots and lots of agreement sales. If you think about it, when customers purchase maintenance agreements, they’re essentially paying you money every month to come back and sell them something else. They lock customers down, offer special incentives, deliver peace of mind; there’s a multitude of benefits for both customers and contractors. Unfortunately, for many shops,  service maintenance agreement sales are virtually nonexistent, and it’s a shame because they can keep any business running strong all year long and eliminate the slow seasons. This is where on hold message advertising for your hvac company proves to be a very valuable markeitng tool.

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