Unless you’ve been living under a rock, you’ve heard countless times that, today’s marketing techniques are all about engagement. Businesses are focused on engaging customers through a variety of channels including mobile, online, digital and social. But, they seem to be ignoring, and failing miserably at one very critical customer engagement opportunity – the telephone!
You spend valuable marketing dollars engaging customers and prospects, so why let the engagement process come to a screeching halt simply because they’re placed on hold when they call? Many businesses fail to use this connection as an opportunity to engage callers with targeted marketing messages to increase sales.