How Do You Get Started With On Hold Message Advertising at Your Brand?

 

We receive lots on inquiries on a daily basis from prospective clients here at The Original On hold, and the most often asked question we hear is: “what is the process of implementing custom on hold messaging at our business?”  So, here are the ins and outs of what you need in order get started with professional on hold message marketing at your brand.

The first step in the process is actually the simplest of them all. Stop procrastinating and start realizing that on-hold time happens at your business! That’s right, everyday you go without a custom branded message on hold recording, you’re missing out on a chance at increased sales opportunities, or sales opportunities at all for that matter (you can’t serve a caller who hangs-up before speaking with them). Long or short, or whether your staff answers the phone quickly or not, none of that matters. There’s lots of daily occurrences at your business where a caller is asked to wait. For example, the receptionist needs to transfer a call to the appropriate person or department. Guess what? That caller goes on hold. You or your staff needs to check on available stock for an order or inquiry. You guessed it, that caller goes on-hold. Often times you may not be able to attend to the incoming caller as you’re already serving someone else. Here’s a familiar situation. A prospect or even existing customer rings to speak with you, and they get: “ He’s on another call at the moment.” Yup, that caller is going on-hold too.

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Why You Need to Think Of Your On Hold Message Script Copy Like a Direct Response Ad!

When someone-with-something-to-sell gets you to take money out of your pocket, THAT PERSON communicated well…especially with times as frugal as they are now.  When it comes to on-hold message scriptwriting, you need to get to the point, and quickly!

The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. Not everyone knows how to convey their value proposition in 50 words or fewer — but everyone sure should be able to. That’s why writing effective advertising copy for on-hold messages should be left up to the professionals.

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How Much Does On hold Messaging Cost?

If you’re considering message on hold for your business, you’ve no doubt hit the internet searching around to get the best bang for your buck! However much to your surprise, you quickly discover that many on-hold companies don’t advertise pricing for their services. Why is this you ask? Well, the truth of the matter is many music and message on hold providers are small, home-based, and/or part-time businesses, therefore pricing may depend on “their” needs at that moment in time –  rather than yours. You could call at 11 am and get a price quote, and call back at 3 pm and be quoted a completely different price. Another doozy is pricing far below that of the industry standard! Now you may be thinking you’re getting a deal, in fact a deal too good to be true, and that’s because it is. Most of these providers do not inform you up front of their hidden annual maintenance, licensing or usage fees, so that attractive low price isn’t really a low price at all – it’s an old school bait and switch technique.

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