Why You Need to Think Of Your On Hold Message Script Copy Like a Direct Response Ad!

When someone-with-something-to-sell gets you to take money out of your pocket, THAT PERSON communicated well…especially with times as frugal as they are now.  When it comes to on-hold message scriptwriting, you need to get to the point, and quickly!

The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. Not everyone knows how to convey their value proposition in 50 words or fewer — but everyone sure should be able to. That’s why writing effective advertising copy for on-hold messages should be left up to the professionals.

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How Much Does On hold Messaging Cost?

If you’re considering message on hold for your business, you’ve no doubt hit the internet searching around to get the best bang for your buck! However much to your surprise, you quickly discover that many on-hold companies don’t advertise pricing for their services. Why is this you ask? Well, the truth of the matter is many music and message on hold providers are small, home-based, and/or part-time businesses, therefore pricing may depend on “their” needs at that moment in time –  rather than yours. You could call at 11 am and get a price quote, and call back at 3 pm and be quoted a completely different price. Another doozy is pricing far below that of the industry standard! Now you may be thinking you’re getting a deal, in fact a deal too good to be true, and that’s because it is. Most of these providers do not inform you up front of their hidden annual maintenance, licensing or usage fees, so that attractive low price isn’t really a low price at all – it’s an old school bait and switch technique.

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2013 Fall On hold Marketing Script Ideas To Boost Your Bottom Line!


Football is back, the weather is cooling off, and Mother Nature will soon show off her colors with the changing leaves on the trees. That can only mean one thing — Fall is just around the corner. Just as the season’s change, marketing trends and design styles change as well. We go from light, bright and airy to bold, colorful palates, but that’s not the only thing that should change! A new season also means new marketing opportunities,  which means it’s time to update your on hold messages for the Fall season.

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