When someone-with-something-to-sell gets you to take money out of your pocket, THAT PERSON communicated well…especially with times as frugal as they are now. When it comes to on-hold message scriptwriting, you need to get to the point, and quickly!
The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. Not everyone knows how to convey their value proposition in 50 words or fewer — but everyone sure should be able to. That’s why writing effective advertising copy for on-hold messages should be left up to the professionals.