Football is back, the weather is cooling off, and Mother Nature will soon show off her colors with the changing leaves on the trees. That can only mean one thing — Fall is just around the corner. Just as the season’s change, marketing trends and design styles change as well. We go from light, bright and airy to bold, colorful palates, but that’s not the only thing that should change! A new season also means new marketing opportunities, which means it’s time to update your on hold messages for the Fall season.
It’s hard to believe that in just a few short weeks the weekend Bar-B-Que’s and beach outings will be over. That’s right, as it usually does, summer has flown by once again, so it’s time to put the beach ball away, and you’re marketing thinking cap on! It’s time for “Back-to-School” season. Did you know that “back-to-school” season is the second biggest shopping period of the year? That’s right, Back-to-school and back-to-college spending accounts for more than $84 billion in sales.
Hindsight is 20-20! We’ve all heard that expression before, but what exactly is its meaning? The definition is: “to be knowledgeable about an event after it has happened, ie: an individual has a realization about the event that should have been obvious all along, and/or things are “obvious” that were not obvious from the outset; one is able to evaluate past choices more clearly that at the time of choice. Since most reports indicate (albeit at a slower pace than most of us would like) the economy is showing signs of improving and with less stagnation, which has been giving business owners a ray of hope for some light at the end of proverbial the tunnel. It has also been giving many business owners “hindsight” about how they handle their callers, and their inbound marketing techniques, or lack thereof, which has caused a surge in seeking an on hold solution.