It’s hard to believe that in just a few short weeks the weekend Bar-B-Que’s and beach outings will be over. That’s right, as it usually does, summer has flown by once again, so it’s time to put the beach ball away, and you’re marketing thinking cap on! It’s time for “Back-to-School” season. Did you know that “back-to-school” season is the second biggest shopping period of the year? That’s right, Back-to-school and back-to-college spending accounts for more than $84 billion in sales.
Hindsight is 20-20! We’ve all heard that expression before, but what exactly is its meaning? The definition is: “to be knowledgeable about an event after it has happened, ie: an individual has a realization about the event that should have been obvious all along, and/or things are “obvious” that were not obvious from the outset; one is able to evaluate past choices more clearly that at the time of choice. Since most reports indicate (albeit at a slower pace than most of us would like) the economy is showing signs of improving and with less stagnation, which has been giving business owners a ray of hope for some light at the end of proverbial the tunnel. It has also been giving many business owners “hindsight” about how they handle their callers, and their inbound marketing techniques, or lack thereof, which has caused a surge in seeking an on hold solution.
The bulk of our blog posts have the reader in mind as it relates to everything about on hold messages, including on hold marketing strategies,best practices, music on hold do’s and dont’s, how to leverage hold-time as an invaluable marketing and customer service tool, etc. Additionally, we also stress the importance of preventing on hold advertising content from becoming stale, or giving out incorrect/inaccurate information. Today, we’ll have none of that! I am giving you my very own personal experience on why incorrect or inaccurate marketing information (not just messaging on hold) is most certainly hurting your business, and probably more than you realize.