Auto Repair Shop On Hold Marketing Ideas to Boost Business

Auto Reapr Shop Marketing On Hold Ideas

For most auto repair shops, the daily focus is on fixing cars, not generating aggressive marketing plans. However, the auto repair industry is notoriously volatile. When the economy weakens, even faithful customers will put off bringing in their vehicles for service. Because of this, it’s a smart idea for auto repair shop owners to prepare for normal ebbs and flows by developing inbound marketing strategies for generating more cash when it’s needed.

A typical scenario is when a consumer needs auto repair service is that they pick up the phone and call your shop, and usually get placed on hold. A CNN survey showed 70 percent of callers put on hold in silence hang up within 60 seconds—of those lost customers, 35 percent won’t call back. when customers call a business—especially if their car has broken down—they’re typically not in a good mood.

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5 Ways On Hold Messages Increase Sales For Businesses

5 Ways On Hold Messages Increase Sales for Businesses

Unless you’ve been living under a rock, you’ve heard countless times that, today’s marketing techniques are all about engagement. Businesses are focused on engaging customers through a variety of channels including mobile, online, digital and social. But, they seem to be ignoring, and failing miserably at one very critical customer engagement opportunity – the telephone!

You spend valuable marketing dollars engaging customers and prospects, so why let the engagement process come to a screeching halt simply because they’re placed on hold when they call?  Many businesses fail to use this connection as an opportunity to engage callers with targeted marketing messages to increase sales.

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Dental Office Music On Hold & Message Case Study

Dental Office On Hold Message Case Study

The Client

Kinsley Dental Associates provides comprehensive dental care in a caring and relaxed environment. Their friendly and knowledgeable team helps their patients achieve optimum dental health while providing a comfortable environment. Serving Midwest Ohio, Kinsley Dental Associates offers comprehensive dentistry for your entire family from kids to adults.

The Challenge

Kinsley Dental Associates were facing significant two challenges within their practice. First, they were expanding by adding a new doctors to their practice, and they also wanted to increase their revenue by adding orthodontics to their services.

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