For most auto repair shops, the daily focus is on fixing cars, not generating aggressive marketing plans. However, the auto repair industry is notoriously volatile. When the economy weakens, even faithful customers will put off bringing in their vehicles for service. Because of this, it’s a smart idea for auto repair shop owners to prepare for normal ebbs and flows by developing inbound marketing strategies for generating more cash when it’s needed.
A typical scenario is when a consumer needs auto repair service is that they pick up the phone and call your shop, and usually get placed on hold. A CNN survey showed 70 percent of callers put on hold in silence hang up within 60 seconds—of those lost customers, 35 percent won’t call back. when customers call a business—especially if their car has broken down—they’re typically not in a good mood.