It’s true that many companies get the caller on hold experience wrong! Some businesses still force callers to wait in dead-silence, thus ignoring prospects and customers instead offering “value” during the time in which you’ve asked them to wait. Others play the horrible default funeral parlor on hold music that was included by their hosted voip provider. And, believe it or not, there’s till some businesses who play a local radio in which they do not control the content, and as a result can play offense or less than tasteful radio DJ’s or even worse – advertising a competitor’s commercial to your callers!
Picture yourself on hold, waiting to speak to someone. You hear the same message you heard last time you called, and the time before that. Chances are it’s NEVER been changed. It becomes “wallpaper sound” – bland, uninteresting and bordering on irritating – and reflects badly on the company, even if it’s subliminally. You think: “How hard can it be to change your message every now and again?”
Good question, and the answer as you are about to find out, is not hard at all. Below, we’ll take a look at the when, how and why you should update your on hold messages to keep them fresh.
The times, they have a changed, and this means that your veterinary marketing techniques need to change too. What may have been successful 30 years ago is probably not going to attract today’s savvy pet owners. For example; Did you know that in 2017 the largest group of U.S. pet owners is made up of millennials, as reported by global research firm GfK?…
Millennials interact with their smartphone more than anything or anyone else, according to a survey conducted by Bank of America. This largest group of pet owners are using their smartphones, thus driving more inbound calls to your veterinary office, and with increased inbound calls, also comes increased on-hold times.