How to Amplify Your Brand With Music

How to Amplify Your Brand With Music

Are you familiar with, or have you ever heard the term “Sonic Branding”? … Sonic Branding (also known as Sound Branding, Audio Branding, Sonic Identity… and many other names!) is the strategic development and deployment of a brand’s unique audio assets leveraged consistently across many brand touchpoints. 

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. To make music work for your brand, you need to have a music strategy. So, how can you incorporate sonic branding into your existing marketing? There are endless opportunities available for you to use sonic branding, and we’ve listed  a few examples below to help you get started.

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How to Keep Your On Hold Messages Sounding Irresistible!

How to Keep Your On Hold Messages Sounding Irresistible

When callers are placed on-hold at your brand, what impression do they get? Do you give them the cold shoulder with the silent treatment? Do they get annoying radio station static or perhaps vulgar content from radio dj’s? How about irritating funeral parlor music? When was the last time you called into your business to see for yourself  first hand what the telephone customer experience is like?

Even if your company uses an on hold message program rather than forcing callers to wait in dead-silence or radio station babble, we pose the same question: when was the last time you called in and actively listened to every phrase, every word with fresh ears, just like a first time caller would? … A month ago?  Six months ago? A year or longer? Perhaps never at all?

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Patients Are Losing Patience With Bad On Hold Experiences

Improve Patient Satisfaction With Custom On Hold Messages

It’s the age old question just like “which came first the chicken or the egg?” The question? How long is too long to wait on hold for a medical professional? Well, the answer for many people, would be that any amount of time is too long.

So it shouldn’t surprise you to learn that a Velaro survey indicated about one third of people said they’re unwilling to wait on the line, and 27.6% said they would hold for 1 minute. Additional data shows 60% of customers will hang up after 60 seconds, and less than 30% will actually call back.

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