Are you familiar with, or have you ever heard the term “Sonic Branding”? … Sonic Branding (also known as Sound Branding, Audio Branding, Sonic Identity… and many other names!) is the strategic development and deployment of a brand’s unique audio assets leveraged consistently across many brand touchpoints.
What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. To make music work for your brand, you need to have a music strategy. So, how can you incorporate sonic branding into your existing marketing? There are endless opportunities available for you to use sonic branding, and we’ve listed a few examples below to help you get started.