While dentists perform professional, specialized services, their practices are still small businesses with many of the same issues and challenges. You can be the best dentist in the word on a technical level, but people won’t just come walking in the door. Marketing is key to the success of any business, and marketing your dental practice is no exception. In order for a dental practice to grow, you need to attract new patients as well as retain existing ones.
While an online search by consumers may be the beginning steps in searching for a dentist, on average, 70% to 80% prefer to make a call in order to schedule an appointment or ask for more information. Unfortunately, during busy periods, dentist offices have no choice but to place callers on hold, and when this happens, you cannot afford to lose a connection with patients. If the caller is forced to wait in dead-silence, they will hang up, and by the time your staff is able to return to help them, you find they’ve long been disconnected.