How Frequently Should Your On Hold Messages Be Updated?

How Frequently Should You Update Your On Hold Messages

Picture yourself on hold, waiting to speak to someone. You hear the same message you heard last time you called, and the time before that. Chances are it’s NEVER been changed. It becomes “wallpaper sound” – bland, uninteresting and bordering on irritating – and reflects badly on the company, even if it’s subliminally. You think: “How hard can it be to change your message every now and again?”

Good question, and the answer as you are about to find out, is not hard at all. Below, we’ll take a look at the when, how and why you should update your on hold messages to keep them fresh.

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Custom On Hold Messages Increase Customer Acquisitions

Custom On Hold Messages Increase Customer Acquisitions

Acquiring new customers is never easy. It’s a huge battlefield and every day there is a new enemy trying to take your piece of the pie. You’ve got your marketing strategy in place, and all the bases covered with your website, seo, video, online directories, print and direct mail campaigns.

Thankfully, there are several tools that can help you increase customer acquisition rates, but often times one very important element is missing — custom on hold messages. What happens when someone calls your company and is placed on hold? Well the choices are simple. You can either give them dead-silence, elevator music or you can create compelling on-hold messages that tell your ideal audience why they’d have to be a fool not to work with you. You can show them you understand their pain, and can make it go away faster and cheaper than they could without you.

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Patients Are Losing Patience With Bad On Hold Experiences

Improve Patient Satisfaction With Custom On Hold Messages

It’s the age old question just like “which came first the chicken or the egg?” The question? How long is too long to wait on hold for a medical professional? Well, the answer for many people, would be that any amount of time is too long.

So it shouldn’t surprise you to learn that a Velaro survey indicated about one third of people said they’re unwilling to wait on the line, and 27.6% said they would hold for 1 minute. Additional data shows 60% of customers will hang up after 60 seconds, and less than 30% will actually call back.

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