Picture yourself on hold, waiting to speak to someone. You hear the same message you heard last time you called, and the time before that. Chances are it’s NEVER been changed. It becomes “wallpaper sound” – bland, uninteresting and bordering on irritating – and reflects badly on the company, even if it’s subliminally. You think: “How hard can it be to change your message every now and again?”
Good question, and the answer as you are about to find out, is not hard at all. Below, we’ll take a look at the when, how and why you should update your on hold messages to keep them fresh.