The Technology Behind On Hold Messaging

We have explained over the years why on hold messaging is so important to your business, no matter what industry you are in. In our How to Get Started with On Hold Messaging Guide, we briefly mentioned some of the technology that is required to have a successful on hold marketing campaign.

Lets go into a little more details about the type of phones that can be used for on hold messaging.

Types of Phones Systems

PBX / Key System

PBX phone systems collect all of the wires from all the phones in your building into one central location. They can range from 100 lines to over 1,000 lines within the system. PBX systems are controlled by computer software and are pretty automated which make them easier to manage.

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Say No To Silence With Custom Music On Hold & Messages

Did you know that the Easter bunny, Tooth Fairy and Santa Claus are very much real! How do I know this you might ask? Well, they have to be real, because today, I heard from a business owners the biggest myth of all; “We don’t place callers on hold?”

Listen, hold-time happens! In fact, AT&T reports 7 out of every 10 calls are placed on hold. I don’t care what business or industry you’re in,  placing callers on hold is inevitable.  What happens when you have to look up information, check the appointment scheduling, inventory or an order status? You place your caller on hold, that’s what happens! How about when you’re short staffed, or (as an example) you’re an HVAC company, with record heat temperatures predicted – this means higher than normal call volume, which again means having to make callers wait on hold.

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Message On hold for Your Small or Home-Based Business

Once you hear on hold messages that are simply impressive, I’m pretty sure that at some point you also want to have that same kind of message on hold playing on your company’s behalf. Many small and medium sized companies as well as start-up businesses find on hold messages beneficial for their brand promotion. What good way to get the message out there than to come-up with a marketing strategy that involves the telephone, right?

Many of you don’t know this, but there was actually a time when the only companies who are capable of playing music and messages on hold are those firms who have abundant advertising budget. These businesses are the only ones who can afford the expenses that are needed for Key Service Unit (KSU) or PBX Telephone Systems.

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