Why Should Your Business Hire a Video Production Agency?

Why Should Your Business Hire a Video Production Agency?

When we hear the words “video”  one of the first things that cross our minds is that is an easy task and almost everybody can do that. The reality is that yeah, everybody is able to take out their smartphone and start shooting. But, when it comes to producing video for businesses, what matters most are the results and the quality — ultimately it’s what makes the difference between success and failure.

Unfortunately, there are many businesses who rush into producing a video without having enough knowledge, experience, nor expertise required in the artistic and creative process that should be always lead and planned by professionals. We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over!

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Want More HVAC Clients? HVAC Video Marketing Case Study

HVAC Video Marketing Client Case Study

HVAC Video Marketing Case Study: Pro Air Inc.

About:

Pro Air Heating & Cooling is a second generation, family owned and operated company that has been serving the residential and commercial comfort needs of their community since 1980. They pride themselves on industry education, advanced technologies, customer service and a commitment to fairness, honesty, and ultimate customer satisfaction. They simply desire to be the very best heating & air conditioning contractor possible.

The Challenge:

Pro Air desired to grow their business using smarter, results driven ways to generate interest in their products and services.  As with most trade related businesses, owners after often outstanding when it comes to their craft and skills of the trade, but when it comes to marketing their business — not so much!

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Are Social Video Ads Part Of Your Marketing Strategy in 2018?

Business Video Production Services for Social Advertising

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads, and as we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, advertisers are predicted to shift even larger portions of their marketing budgets to video ads on social media platforms such as Facebook, Instagram and Twitter.

Here’s a social video ad we produced for a client that you likely saw on facebook after last year’s Superbowl.

More and more brands are seeing a competitive advantage to including a social video strategy in their marketing. Social Video Ads empowers marketers to reach and engage their target audience — (especially the hard-to-reach millennial demographic).

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