‘Tis the Season for More Holiday Sales With Video Marketing

Holiday Marketing Videos for Businesses

‘Twas a few months before the holidays, and the marketers had concerns. Would their new video be a hit, or would it crash and burn? Had they picked the right message, was it going to sell? What’s the right time to send it? Oh how they wish they could they tell…

It’s that time of year! The pre-holiday selling season, and very soon to be holiday season is in full swing.  This means you hopefully have your video marketing strategy already in place. However, online ads and inboxes are going to be flooded offers that sound too good to be true. That’s why making a video for the holiday season isn’t a slam dunk. You need to be thoughtful in how you approach it, make sure it’s entertaining and engaging, think about what tone you take, how you reference the holidays themselves, and even where and when you send it out.

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How to Grow Your Small Business With Video Marketing

How to Grow Your Small Business With Video Marketing

Many small business owners seem to be missing the boat when it comes to using video a a part of their marketing strategy. Creating engaging video content can be a key factor to help you in building and maintaining your customer base.  Custom business videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you use video marketing to get the best results for your small business? We’ve got the answers for you!

Include a Video on Landing Pages

Most online advertising includes a landing page to generate more leads, but the overall goal is to achieve a high conversion rates from leads to sales. One of the most successful ways to increase landing page conversion rates is with a landing page video. In fact, having an engaging and interesting video on your landing page has been shown to increase conversion rates by 80%.

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Creating Video Content that Resonates With Your Audience

Create Engaging Video Content that Resonates With Your Audience

By now you already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth. Need proof? They say a picture is worth a thousand words? Well, 1 minute of video is worth 1.8 million words, according to Forrester Research. Kind of a big difference.

Oh, and according to Axonn Research, 7 in 10 people view brands in a more positive light after watching interesting video content from them, The key phrase there is “interesting”. Just about any business can benefit from using video, but often, the ROI they’re expecting gets lost in execution, because it doesn’t communicate your key message well. Don’t waste time trying to beat the system. Know your audience. Be clear and give a reason to stick around.

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