Is this a familiar situation in your waiting room, lobby or reception area?
A client, customer or patient arrives at your business, they’re seated in your lobby or waiting room, and treated to a comfortable surrounding with TVs for entertainment.
As they wait, they look around and see signs, displays, and promotions for your products and services. They are immersed in your business and about to form a solid relationship with your brand — and then boom! A competitor’s commercial appears on the TV you provided your guests for their entertainment pleasure.