Want More HVAC Clients? HVAC Video Marketing Case Study

HVAC Video Marketing Client Case Study

HVAC Video Marketing Case Study: Pro Air Inc.

About:

Pro Air Heating & Cooling is a second generation, family owned and operated company that has been serving the residential and commercial comfort needs of their community since 1980. They pride themselves on industry education, advanced technologies, customer service and a commitment to fairness, honesty, and ultimate customer satisfaction. They simply desire to be the very best heating & air conditioning contractor possible.

The Challenge:

Pro Air desired to grow their business using smarter, results driven ways to generate interest in their products and services.  As with most trade related businesses, owners after often outstanding when it comes to their craft and skills of the trade, but when it comes to marketing their business — not so much!

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How to Grow Your Small Business With Video Marketing

How to Grow Your Small Business With Video Marketing

Many small business owners seem to be missing the boat when it comes to using video a a part of their marketing strategy. Creating engaging video content can be a key factor to help you in building and maintaining your customer base.  Custom business videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you use video marketing to get the best results for your small business? We’ve got the answers for you!

Include a Video on Landing Pages

Most online advertising includes a landing page to generate more leads, but the overall goal is to achieve a high conversion rates from leads to sales. One of the most successful ways to increase landing page conversion rates is with a landing page video. In fact, having an engaging and interesting video on your landing page has been shown to increase conversion rates by 80%.

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Creating Video Content that Resonates With Your Audience

Create Engaging Video Content that Resonates With Your Audience

By now you already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth. Need proof? They say a picture is worth a thousand words? Well, 1 minute of video is worth 1.8 million words, according to Forrester Research. Kind of a big difference.

Oh, and according to Axonn Research, 7 in 10 people view brands in a more positive light after watching interesting video content from them, The key phrase there is “interesting”. Just about any business can benefit from using video, but often, the ROI they’re expecting gets lost in execution, because it doesn’t communicate your key message well. Don’t waste time trying to beat the system. Know your audience. Be clear and give a reason to stick around.

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