When it comes to choosing the person to record automated attendant greetings and voicemail prompts, many companies choose a staff member in the office who seems to have the the nicest voice. We’ve even seen instances ses where businesses simply let their phone tech do the recordings. Sure it may be inexpensive, but is that the best option for your brand? The answer is a resounding NO!
When someone calls your business, whether it’s during business hours or after, many times that’s the first impression they receive of your company, and we’ve all heard the phrase, “You never get a second chance to make a good first impression.”
At Original On Hold, we also have another saying: “the best way to sound amateur, is to have an amateur do your recordings!” … Since we already know you don’t get a second chance to make a first impression, and since no one wants to do business with someone they perceive to be amateur — then it’s best to consider choosing a professional auto attendant recording service to be the voice of your brand. After all, it’s your goal to provide the Ultimate Customer Experience, isn’t it?
Let’s take a listen below to two examples of auto attendant recordings. One if produced by a professional recording service, and the other is a company staff member’s voice.
Hands down it’s clear that the professional recording sounds far better than the amateur one. In fact, in the amateur example there’s points of long delays and sections that are inaudible. This is because when an amateur records the greeting they’re not using a professional, sound-proof recording studio. So, which recording would you want your callers to hear? … That’s what we thought!!!
Are Professional Recordings Worth The Investment?
Still wondering if hiring professional voice over talent for your auto attendant recordings is worth the investment?… Consider this–JD Powers & Associates reports that 73% of the total call experience in the U.S. alone is handled by automated attendants or IVRs–not a live person. And here’s a stat from Boldchat, the live chat experts, who admit that in the U.S., as many people still favor using the telephone to do business as they do live chat.
And for added measure entrepreneur and Zappo’s CEO Tony Hsieh has been quoted saying: “Our belief is that as unsexy and low-tech as it may sound, the telephone is one of the best branding devices out there. You have the customer’s undivided attention, and if you get the interaction right, customers remember the experience, and tell their friends about it.”
How It Works?
Usually a provider will consult with you to review auto attendant recording best practices, as well as to determine what information is most important to callers, so we can make the recordings to allow the auto attendant interaction to be short, efficient and welcoming.
Once we’ve determined the proper information that will efficiently direct callers to the correct party or extension, our copy-writers will create an initial rough draft script for your review. Once you approve the script, then you audition from a wide variety of voice talent from our roster (both female and male) and select the talent that is best suited for your brand.
Your auto attendant recordings are your voice to the world. It speaks to customers about how serious you are about your brand, and how serious you are about them! So make the initial interaction as warm, welcoming and memorable as possible with professional auto attendant recordings.
Before you let the employee in the office or your phone tech record your automated phone announcements, Contact Original On Hold. We can create professional phone recordings for your brand that will enhance your brand image, while providing an impressive caller experience.