We all know that proper communication is the ultimate key to successful marketing. Not only does this rule apply to B2C (business to consumer) companies, but also to doctors, lawyers, accountants, and other service professionals who are too busy to answer even the phone is on its third ring. Making use of a professional on hold message is a great way to fill in the gap between waiting callers instead of not answering the phone, or worst, placing them in silence on hold.
Every business would know that a top-caliber and persuasive message are critical in keeping customers interested. In addition, we are all aware how valuable time is especially when we put callers on hold that’s why we invest a considerable amount of money in making sure that their wait is worthwhile.
Creating the right on hold message can be an easy-peasy if you hire a talented team of professionals that knows and understands your needs as well as the callers’. Message on hold has been popularly used to advertise a company’s product and services without having to sound sales-y. After all, callers will just see this as a purely informational message that they don’t even realize that they’re already being influenced into placing an order.
The main advantage of on hold messaging among other marketing tools is that not only will you be able to endorse your brand to your customers without any hint of advertising, you’ll also be able to let them know what your company is all about and what you can offer. Research actually shows that through message and music on hold, callers have better information retention of the things they hear over the phone because they have nothing else to do but just wait and listen. With their unwavering attention, you can tell them anything from recent updates about your company to future product and service offering.
Educate and engage your customers while they wait with a competent on hold message. And, if you can sell a few things in the process, then that’s a bonus for you! For those companies who are not impressed with the wonders of on hold messages, they’re surely missing a great marketing opportunity.
Don’t be like them! Get a risk-free on hold system trial from us, The Original On Hold, Inc. and see how success will just be knocking on your door.