Acquiring new customers is never easy. It’s a huge battlefield and every day there is a new enemy trying to take your piece of the pie. You’ve got your marketing strategy in place, and all the bases covered with your website, seo, video, online directories, print and direct mail campaigns.
Thankfully, there are several tools that can help you increase customer acquisition rates, but often times one very important element is missing — custom on hold messages. What happens when someone calls your company and is placed on hold? Well the choices are simple. You can either give them dead-silence, elevator music or you can create compelling on-hold messages that tell your ideal audience why they’d have to be a fool not to work with you. You can show them you understand their pain, and can make it go away faster and cheaper than they could without you.
Being put on hold is part of modern life. In fact, a PR Newswire poll showed that 80 percent of callers are put on hold every time they call a company. People expect to be put on hold, but what you do for them in that time can score points for your company.
Studies show that the average hold time at a business is 56 seconds (and in most cases much longer). You can get a lot of useful information to your caller in that time. If you have new products or services out, this is a good place to give them a mention. You can also use this time to share a little about your company. You can give facts about the company’s history, qualifications, awards, and even plans for the future. These kinds of messages make your business more personal for the customer, which improve customer relations, and more importantly are proven to convert callers into customers. Remember, you’ve spent marketing dollars to generate that call, so don’t come up short because of a bad on hold experience or caller abandonment.
Want to learn more about how on hold marketing can help you acquire more customers? Contact Original On Hold today. We’ve been helping all types of business, of all sizes in almost every industry for nearly 28 years.