If you’re a reader of this blog, you well know by now, that “any” business, small or large, and regardless of industry is inevitably going to have to put a caller on hold at some point – that’s a pretty well-established fact. However, it’s what you do with that time that matters, not just to callers but your bottom line too!
In the online world, it’s all about implementing, and executing proper marketing methods to achieve the ultimate goal of converting visitors into buyers. When it comes to your telephone, a strategic on hold message can make all the difference in converting callers into customers.
You know that you need an on-hold message to keep your callers informed and engaged. But developing a custom on-hold message seems like a daunting task at this point. Don’t worry, a strong on hold message doesn’t have to be complicated, because you have many options for the type of content to be included in your on hold message script copy.
Hold time is a real opportunity to distinguish yourself from competitors in the customers’ mind. An effective on-hold message spotlights your competitive advantage and sets you up as the clear choice over your competition.
Over the years, prospective clients have called and told us that “so and so” provider recommends to do try game-show on hold, trivia on-hold or comedy on-hold. While you may think it’s cute, these scenarios actually frustrate and irritate callers causing your on hold message to backfire. Unless you run a joke shop, avoid being too cute with your on-hold message.
Sure, you could play canned music to entertain callers when you put them on hold, but is that all you want to do? Callers didn’t dial your number to be entertained. They’ve called because they’re seeking information, and you are seeking a sale.
With some flair, creativity and personal attention your on-hold message will strike the right chord with your prospects and customers. It’s simply a win-win proposition. If you’re looking for an on-hold messaging solution, but aren’t sure how to get started then contact The Original On hold Inc today, and we’ll help you get the most from your on-hold button.