November is a reminder that the year is nearly complete. Work gets a little slower, the weather a little cooler … But, don’t be a “turkey” and stop your marketing advancements! Remember, every little bit counts!
November can offer many opportunities for small businesses, and with the right marketing on hold messages, you can reach out and interact with customers and clients, to assure that the holiday selling season can be one of the busiest and most profitable selling seasons of the year.
Below are some helpful ideas and suggestions to include in your message on hold, and you’ll have a marketing campaign you’ll be “thankful” for!
• The Gift Of Giving
Since November is known as a month for giving thanks and spending time with friends and family, your message on hold advertising gives your business a huge opportunity to target consumers with sales and promotions they can share with the special people in their lives. Promote gift certificates, or valuable offers that encourage recipients to pay-it-forward or pass the savings along to a family member, friend or colleague.
• Small Business Saturday
The shopping holiday, which sits between Black Friday and Cyber Monday, with the goal of increasing engagement among independent small businesses is known as Small Business Saturday. And, consumers have highly thrown their support behind the initiative. It’s also attracted the support of American Express as well as Facebook, Twitter and FedEx. Think of how you can include a special offer for Small Business Saturday and run it all month long in your on hold recording.
• Thanksgiving Turkey Contest
Looking to gain more gain customers and increase sales? Well, then consider offering a Thanksgiving Turkey Contest. It’s simple, the contest requires participants to refer a friend to enter the drawing to win a free Thanksgiving turkey. This is a great way to attract more customers, increase sales and look great while doing it.
• Announce Pre-Holiday Offers
Use your on-hold message to create a sense of urgency by promoting pre-holiday specials.
eg. “Our pre-holiday sale starts on Thanksgiving Day, offering our customers the ability to pre order at a 20% discount for the upcoming holidays. Hurry this pre-holiday special ends ________ (fill in whatever date you want)”. By doing so, you create a sense of urgency for customers to respond, so they don’t miss out!
Maybe you’re a restaurant owner or manager? If so, you have a lot to be thankful for with a bountiful feast of marketing ideas in November. Besides adding new seasonal related recipes to your menu, it’s also a great time to promote special items such as carryout holiday meals, pies and cakes.
These are just a few ideas to include in your on hold messaging content that will help you be thankful for more sales, during this month of giving thanks! What are your marketing plans to make November a great month? Comment below with your ideas or strategies.