If you’re not trying to cash in on some extra Halloween sales this year, that can be a spooky thing! People across the country go crazy for Halloween. For marketers, the lead-up to the haunting holiday can boost sales before the year-end crunch. And for the last two years the dark day has been a bright spot in a spooky economy. In fact, according to the National Retail Federation, a record 170 million Americans say they’ll celebrate the holiday this year. That means there’s a huge opportunity for your business to join the celebration with some clever Halloween music on-hold marketing.
Halloween marketing isn’t limited to those who sell candy corn and goblin masks. Any company can scare up some business during one of the most lucrative annual seasons if you’re willing to be creative and stick your neck out a bit. Whether you’re a real estate agent or a retail outlet, a restaurant or a repair shop, our creative message on hold copywriters can help turn October sales from frightful to delightful.
1) Hold a contest for “Scariest” or “Most Creative” Halloween Costume.
This gets people involved and interactive. Have a retail location? You can host an in-store costume contest and give out one of your products as the prize. Be sure to give all of the entrants a coupon for a discount off a future purchase to entice them to come back to your store. Don’t have a retail location? Have people take pictures of themselves (or their pets) in costumes and send them in to you by email or via your social media accounts.
2) Halloween Themed Product Bundling
This a great way to sell items during the Halloween shopping season and attract curious site visitors. As an example, a specialty food supplier might offer Vampire Survival Kits that include a selection of pastas and garlic-rich sauces shipped with wooden bowls and stake-shaped utensils.
3) Spooktacular Give-A-Ways
Find a low-cost product that’s small and easy to ship with every Halloween order — such as pumpkin carving kits. These sweeteners will push more reluctant customers to make purchases, and will help regular customers feel like they’re getting a better deal.
Unique ideas are hard to come by. It’s even harder when you’re supposed to come up with something fresh about a holiday that’s been celebrated over and over again. Not to worry, give The Original On hold Inc a call, and our marketing goblins will creative a ghoulish potion of creative ideas for your on hold messages.