Some say who better to write about a business than the owner? That’s like letting a death row prisoner decide their execution date. Neither person has an impartial opinion. As a result, what ends up on the page is nothing the customer wants to hear. A copywriter hammers out the words that sell, promote, educate and inform, and a great copywriter is gifted in the craft of writing hard-hitting words. These are the words that sell all types of products and services. These words also inform and educate. With more than 20 years of experience, our copywriters are skilled in the craft (and art) of writing persuasive on hold message script copy.
Our staff of seasoned, professional copywriters have the skill and flexibility to adapt writing from project to project, from client to client, and from format to format. One day we might be writing copy about delectable dishes at a restaurant, and then next, we might be putting together a script about top quality patient care for a medical/dental practice. .
The customer needs to be schooled in your product’s features, advantages and benefits. The features equal the advantages you have over your competition. The advantages equal the benefits your customers get from dealing only with you or your product. Our on-hold copywriters start by posing the following questions about your product, service or brand.
Q: What does a customer want to hear?
Q: What’s in the bargain for them?
That’s all any customer cares about. Like it or not most people are pretty greedy. So when they pry open their pocketbooks their selfishness is a natural human condition. This is exactly why a professional copywriter is the person best qualified to communicate with your customers, and to get through to them and increase your business, no matter what you’re selling.
Copywriting is one of the most essential elements of effective on-hold marketing message. The art and science of direct-response copywriting involves strategically delivering that get people to take some form of action. The key for successful on hold copy, is to find the clearest, most appropriate way to speak to the listening audience. This means neither hamming up nor dumbing down copy, but simply finding the best way possible to deliver your message in a way that will be interesting and attention-grabbing.
It all goes back to the audience, actually. Our job is to make your brand an attractive option for your target audience. At The Original On hold Inc., we’re specialists in crafting engaging stories around brands, and desirable propositions for their customers.