Many small business owners seem to be missing the boat when it comes to using video a a part of their marketing strategy. Creating engaging video content can be a key factor to help you in building and maintaining your customer base. Custom business videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you use video marketing to get the best results for your small business? We’ve got the answers for you!
Include a Video on Landing Pages
Most online advertising includes a landing page to generate more leads, but the overall goal is to achieve a high conversion rates from leads to sales. One of the most successful ways to increase landing page conversion rates is with a landing page video. In fact, having an engaging and interesting video on your landing page has been shown to increase conversion rates by 80%.
Showcase Products or Services in Action
Let’s face it, most people have some sort of problem and are seeking a solution to their specific dilemma. Being able to demonstrate for them how your product or service works allows them to more easily envisions themselves using the product or service. They’ll be able to understand exactly what your product or services offers, how it works, and how it is useful to them. When you use a product demo video to show what you have to offer, you’re able to build more solid leads.
Make Better Brand Connections
Another added benefit to using video marketing is that it’s much more personable. Your audience will immediately get a sense of who you are, without having to search all around on your website. They can make an instant connection to your brand and who you are. This goes a long way to building trust with your customers, and distinguishes your brand by giving it a personality and life of its own! A fun, engaging video can have a huge impact for your small business.
Reach Mobile Customers
More and more, people are using their smartphones to access the Internet. This means they’re not stopping to read large blocks of text anymore since they’re looking at a small screen. One of the best ways to combat this is by using video. Adding video to your campaign means you’re reaching as many people as possible. Videos can quickly get information across and are easier for your mobile audience to consume. When you add video to your other content marketing techniques, you’re sure to see an increase in numbers of consumers you are reaching.
Social Video for Social Selling
If you’re not familiar with the term “social selling”, we’re going to educate on what it is, and why it is so important! Social Selling is the process of building relationships on social media networks as part of the sales process. In layman’s terms, it’s about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, Facebook or Twitter, video content on social media is what marketers need to focus on now and in the future. Social video should be smart, personable and sharable. For many brands, social video has become one of the the best ways to reach fans at scale.
Social Selling is about embracing the new behavioural shift that has occurred with the way people buy. Remember – the video content you share doesn’t always have to be promotional content. Social selling is as much about building trust and making connections as anything else.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. If you’re ready to dive into the world of video marketing, Original On Hold has you covered! We’ve produced thousands of video marketing campaigns for all types of businesses.
Contact Us for a “free”, no-obligation discovery session and learn about our video services to start building your brand.