While most brand ambassadors are often times celebrities, or employees, there’s one very crucial team member that is perhaps your most perfect brand ambassador. The problem is, most businesses overlook this likely candidate. Who is this brand amabassador candidate? It’s your business telephone, that’s who!
Studies are showing that sound has an uncanny ability to humanize and unify brands’ presence in today’s many touch-points. Music and voice that are aligned with the brand persona generate more favorable responses and increase memorability.
In fact, according to Harvard Business Review, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. Like a hit song, sonic branding can influence consumers in ways marketers want.
Below area few of the many ways in which custom branded audio can turn your telephone system into a Brand Ambassador to connect with customers, serve them and even sell to them.
1) Create a Great First Impression.
Without custom branded audio, your phone system will sound like every other company. Custom audio branding such as professional auto attendant recordings, and message on hold puts your best foot forward with a signature voice that’s aligned with your brand, along with a customized script matched with music specifically selected for your target demographic.All components work together to ensure that your brand’s first impression is the right one.
2) Build Brand Loyalty.
Marketers know brand loyalty is a key factor is terms of customer retention. Marketing is geared toward brand loyalty to keep customers coming back to purchase or use your services. Brands need to demonstrate consistency and superiority in the minds of the customer, and the customer our telephone brand experience is no different. Custom on hold messaging helps you to reach your customers on a new level.
3) Deliver An Exceptional Brand Sound at a Most Critical Customer Touch-point.
The concept of customer touchpoints is more than just business jargon! In fact, defining your brand touch-points is crucial to your brand’s success. Many touch-points are obvious like business cards, websites, marketing materials and sales presentations, but what about perhaps the most critical touchpoint the telephone?
The good old fashioned telephone is still the number one preferred method of contacting a business. Why? It’s simple. People still prefer to experience that human connection. Inbound phone calls are some of the best ways to engage with qualified sales leads looking to learn more about your business. That moment when someone calls is an opportunity to develop a superior brand experience.
4) Strengthen Customer Connections
In business, relationships are basically currency, and connecting with customers is an essential part of running a business. That’s where on-hold time is an invaluable opportunity to keep relationships strong, and keep customers engaged with your brand.
Having custom branded audio for your phone system experience is pivotal. It’s as important to your customer’s ear as your visual identity is to their eye. Custom branded audio recordings is an auditory conduit that connects callers to your business with warmth, familiarity, and professionalism.
According to Wikipedia, A brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity, and a key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more.
Callers to your business are a highly interested, targeted audience to whom you have a perfect platform, your phone system, along with custom branded audio such as professional automated recordings, and on hold messages is simply the perfect way to build customer relationships and keep them coming back.
Are you ready to turn your phone system intro your Brand Ambassador? Contact Original On Hold, and we’ll create a a brand ambassador for your phone system.