Video marketing is certainly nothing new, and for those that got on board early with video marketing certainly they’ve certainly been able to reap many rewards both in attracting more clients, and increasing conversions, up-sells and profits. And, if you’ve been living under a rock and need even more reasons that part of your marketing strategy should include video marketing, then here’s something you should find interesting – success with video marketing in 2018 hit a new high – with more and more companies (including small to midsize) realizing the power of putting their brand in front of the camera.
Despite all of this, however, a lot of companies still think they ‘don’t have what it takes’ to be successful with video. If you’ve ever thought: “it will take a lot of time,” or “we have other priorities, like closing new deals, before testing out video,” then stop right there! Below we’ve compiled a list of video marketing statistics which will prove why video needs to be an essential part of your marketing strategy for 2019 and beyond.
Whether you’re doing video currently and want to take it up a notch, or new to including video in your strategy, these stats are meant to guide your efforts. Now, let’s get to it!
Top 12 New Video Marketing Statistics for 2019
1. Cisco has projected that more than 80% of all Internet traffic will be video by 2021.
Why it’s relevant: Users are using video more – so they’ll expect to see it on every site they visit, including yours! Video helps people stay on sites longer and stay more engaged. So use it!
2. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Source: Insivia)
Why it’s relevant: Similar to the stat above, video is everywhere. There is so much content produced and published that users are getting used to interacting with a wider range of brands (other than just YouTube stars) with video. Your brand needs to be one of them.
3. Small businesses are catching up to their larger counter parts when it comes to video content.
In fact, companies with less than $10 million in revenue are holding their own (and even outperforming!) much larger organizations when it comes to video production—which is a noticeable change from last year’s data.
Why it’s relevant: You can create video even on a budget! Smaller companies are catching up to larger companies when it comes to video production because there’s less red tape – but this also proves two points. First, that small companies CAN create a lot of content – and second, large companies need to rethink their video strategy. They should have more resources to create quality video content.
4. Video production and marketing is affordable for small businesses.
Why it’s relevant: Again, you don’t need a massive budget or outside help to produce quality content. Find out what you can afford and work from there.
5. Businesses in high tech and professional services industries are publishing the most new videos on a monthly basis.
Why it’s relevant: If you’re in high tech or professional services, pay attention. Your competitors are creating video content, so you need to create better, more helpful content. Even If you’re not in these industries, take the chance to stand out.
6. Businesses are increasing their investments in video content to help serve the growing demand for video throughout the customer lifecycle.
Why it’s relevant: As more businesses are proving, it’s important to hire someone that has experience with video to launch your company in the right direction.
7. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
Why it’s relevant: The proof is with the customers! Video consumption has been linked to increased sales. Take note and put some thought into where video can best be used in your sales process and buying journey.
8. Video marketers get 66% more qualified leads per year. (Source: Aberdeen)
Why it’s relevant: Who doesn’t want more qualified leads? The increase in quality comes from the education they were given through video as a medium. Customers are able to gain trust and educate themselves with video in ways that can’t be accomplished through text alone.
9. The number of businesses using video on landing pages jumped from 49% last year to 60%.
Why it’s relevant: More people are using video on their landing pages (in fact, it’s shown to increase conversions by 80%). That means it’s worth trying on your prospects too!
10. Video use in sales conversations has also experienced a marked increase from 25% to 37%.
Why it’s relevant: Video isn’t just for the marketing department, it can be useful in creating trust amongst prospects.
11. Product videos, demos, and explainers are the most common videos produced; websites and social media are the most common distribution channels.
Why it’s relevant: These types of videos are usually the first on the list for companies that have a product – which is important, but there are many types of videos that can help your brand gain more traction.
12. 86% of businesses use video on their website and 77% use video on social media.
Why it’s relevant: Website and social media are most likely where visitors/prospects are expecting to see video content – so make sure you’re there. But also consider how you can differentiate yourself.
In the year 2016, the use of video in content marketing became popular. By 2018 video dominates marketing strategies for businesses. Video marketing continues to evolve, and it’s essential to stay up to date with the latest video marketing trends both now and in the future.
It’s time to start using video marketing so you can keep up. Not sure where to begin? Contact Original On Hold for a no obligation “Discovery Session” and discover the importance of video marketing for your business, and how to adopt the best marketing strategy.